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sugato roy

...  Launched over 85 new brands.  Developed new products like Appliances & in Switchgears and Lighting.  Organised in shop brandings ...
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... We must SUPPLY exactly what the customer wants. We can do this by offering the right MARKETING MIX: “The Four Ps” = the right PRODUCT at the right PRICE available through the right channels of distribution: PLACE presented in the tight way: PROMOTION. The Four Ps PRODUCT = the goods or the service t ...
Basic Sales Skills - Charles Warner`s Website
Basic Sales Skills - Charles Warner`s Website

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...  Transaction selling: customers are sold to and not contacted again  Relationship selling: the seller contacts customers after the purchase to determine if they are satisfied and have future needs  Partnering: the seller works continually to improve its customers’ operations, sales, and ...
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... A promotional program that allows the consumer the opportunity to try a product or service for free. ...
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... buttons. In each of the above cases you might say there was no need for a sales person. But I beg to differ. If I am buying something inexpensive or insignificant, I have no problem purchasing it from a vending machine, kiosk, e-mail, Internet, or through a telephone or catalog order. But, if what I ...
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... Search Engine Optimization (SEO), Comparison Search Engines, and Display Advertising. Responsibilities included growing qualified website traffic, identifying and defining digital content to support SEO and customer needs, improving website conversion, management of digital agencies, new customer ac ...
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Advanced Marketing Strategy

... within a firm. While its main role is to create value for customers and capture a share of that value for the firm, a number of changes in the market −new players, technology shifts, explosion of media and channels, hyper-connectivity, customer divergence, etc− have shaped an extremely complex scena ...
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... time of purchase and amount to be expended on the products amongst others. It is expedient for the marketers to know what happens between the stimuli and consumer’s response behaviour (Odugbesan and Gbolahan, 1996). Concerning the marketing mix elements, the behaviour of market has to be well compre ...
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... – Warehousing jobs determine where to store goods, how to process orders, and how to fulfill customer service needs. – Inventory control is also part of distribution. (5) Sales: The “relationship managers” of marketing. Professional salespeople are expected to understand customers’ needs and assist ...
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Sales process engineering

Sales process engineering is the engineering of better sales processes. It is thus the quest to design better ways of selling, making salespeople's efforts more productive. It has been described as ""the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process"". Selden pointed out that in this context, sales referred to the output of a process involving a variety of functions across an organization, and not that of a ""sales department"" alone. Primary areas of application span functions including sales, marketing, and customer service.
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