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COURSE CONTENT 2.03 - Acquire foundational knowledge of
COURSE CONTENT 2.03 - Acquire foundational knowledge of

... i. Request and Complaint Reports - A record of customers and the product(s) that they requested, along with records of complaints made by customers. ii. Lost Sales Reports – returns, damages or refusals iii. Call Report - records of sales people’s meeting or contact with customers iv. Activity Repor ...
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... b. indirect marketing channel c. forward channel d. hybrid channel 17. When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backwar ...
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... customer that would most likely purchase the product or service. This is important for businesses so that they can be more successful with sales due to the customers’ demands. Some things that businesses use to determine whether their product will sell is based on research that they do on the consum ...
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... • Price is always on trial in every marketplace since price can be considered too high or too low at different times. If a ticket price is too high, people might not purchase a ticket. Furthermore, if a ticket is too cheap, then the customers might perceive the ticket as lacking value. ...
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CUSTOMER_CODE SMUDE DIVISION_CODE SMUDE

... Philip Kotler defines marketing as – “A social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value to each other.” Paul Mazur defines marketing as – “An ongoing process of discovering and translating c ...
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Unit 8 Advertising and Marketing Lista reči 2 (str. 39) Marketing

... a fashion/fast food/car brand goal /ɡəʊl/ cilj a purpose, or something that you want to achieve: set (sb) a goal The sales team have set themselves a series of goals to achieve by the end of the month. reach/achieve a goal Are the changes helping the organization achieve its goals or hindering progr ...
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... Direct marketing is a form of retailing in which a consumer is exposed to a good or service through a non-personal medium and then orders by mail, phone, fax, or computer. It may also be viewed as “an interactive system that uses one more advertising media to effect a measurable response and /or tra ...
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... Process tries to generate many different ideas for new products but then we try to figure out why it will NOT work so that we can get rid bad alernatives and NARROW DOWN to focus our time and money on the attractive opportunities that have a prayer of success ...
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Vice President, Sales Company Mission The Role

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... • One in which salespersons specialize in relatively narrow components of the total product line. • A prime benefit of this approach is that it enables the sales force to develop a level of product knowledge that enhances the value of the firm’s total offering to customers. ...
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... Another goods offer either free or at low costs as an incentive to buy a main product. f. Advertising Specialties Useful items printed with an advertiser’s name, given as a gift to consumers. g. Patronage Reward It is cash or other awards for those customers who are regularly using products or servi ...
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Job Description Role: Corporate Marketing Coordinator Location

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Sales process engineering

Sales process engineering is the engineering of better sales processes. It is thus the quest to design better ways of selling, making salespeople's efforts more productive. It has been described as ""the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process"". Selden pointed out that in this context, sales referred to the output of a process involving a variety of functions across an organization, and not that of a ""sales department"" alone. Primary areas of application span functions including sales, marketing, and customer service.
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