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Cisco Marketing Velocity 2015 Workshops
Cisco Marketing Velocity 2015 Workshops

... The customer is savvier and more informed than ever before, impacting how marketing and sales work together to engage and educate prospects and customers. The role of marketing has changed, yet this new environment presents tremendous opportunity for marketing to have a direct and measurable impact ...
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... Work force comprise of Job design, Work measurement, Job enrichment, Work standards, and Motivation techniques. 5. Quality It insures the quality of product it consists of Quality control, Sampling, Testing, Quality assurance, and Cost control. ...
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... Information technology allows companies to cooperate more closely, creating tighter supply chains, quicker response and less waste. Specific features include greater outsourcing, greater use of information technology, and deeper cooperation in the supply chain. ...
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... Working as part of a small team the Marketing and Design Executive will be involved in all aspects of the marketing strategy with a strong focus on design; taking responsibility for producing various types of marketing collateral, communications and ensuring brand consistency across the company. The ...
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... 1. How marketing managers must understand the dimensions and expectations of quality that are most important to buyers and that determine customer satisfaction. 2. How marketing managers must interact with managers in other functional areas within the organization. 3. How marketing decisions are mad ...
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... 62. Customers who have questions or complaints that are more complicated than the employees can handle usually are referred to A. managers. C. the rack jobber. B. the firm's president. D. coworkers. 63. "I buy only the most expensive brands," is a statement that characterizes the __________ customer ...
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Sales process engineering

Sales process engineering is the engineering of better sales processes. It is thus the quest to design better ways of selling, making salespeople's efforts more productive. It has been described as ""the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process"". Selden pointed out that in this context, sales referred to the output of a process involving a variety of functions across an organization, and not that of a ""sales department"" alone. Primary areas of application span functions including sales, marketing, and customer service.
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