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How-To Guide Optimizing Asset Management for Sales Success EXECUTIVE SUMMARY
How-To Guide Optimizing Asset Management for Sales Success EXECUTIVE SUMMARY

ExecVision-Marketing Executive Job Summary
ExecVision-Marketing Executive Job Summary

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Effect of Marketing Communication in Promoting

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... promotional budget and increasing at a rate of 12 percent per year over the last 10 years, studies that strive to understand the impact of sales promotions on consumers are very important. An advertising strategy is a campaign developed to communicate ideas about products and services to potential c ...
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Sales process engineering

Sales process engineering is the engineering of better sales processes. It is thus the quest to design better ways of selling, making salespeople's efforts more productive. It has been described as ""the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process"". Selden pointed out that in this context, sales referred to the output of a process involving a variety of functions across an organization, and not that of a ""sales department"" alone. Primary areas of application span functions including sales, marketing, and customer service.
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