Attitudes and Behaviour
... • We start to think “If I chose to do it (or say it) I must believe it ” • The more responsible we feel for a troubling act, the more dissonance we feel, the more likely we are to try to regain consistency by changing our attitudes ...
... • We start to think “If I chose to do it (or say it) I must believe it ” • The more responsible we feel for a troubling act, the more dissonance we feel, the more likely we are to try to regain consistency by changing our attitudes ...
Attitudes and Persuasion
... People prefer to say yes to individuals they know and like. This rule helps us to understand how liking can create influence and how compliance professionals may emphasize certain factors and/or attributes to increase their overall attractiveness and subsequent effectiveness. Physical attractiveness ...
... People prefer to say yes to individuals they know and like. This rule helps us to understand how liking can create influence and how compliance professionals may emphasize certain factors and/or attributes to increase their overall attractiveness and subsequent effectiveness. Physical attractiveness ...
Social Psychology
... candidate because you like the sound of the person's voice, or the person went to the same university as you did…or someone you admire (EX’s: Mel Gibson, Bruce Springsteen) supports & speaks for the candidate. Can also involve using superficial cues such as the attractiveness of the speaker, his/her ...
... candidate because you like the sound of the person's voice, or the person went to the same university as you did…or someone you admire (EX’s: Mel Gibson, Bruce Springsteen) supports & speaks for the candidate. Can also involve using superficial cues such as the attractiveness of the speaker, his/her ...
Cognitive Dissonance
... People strive to have consistency among their attitudes, thoughts, and beliefs. Cognitive dissonance is the state of mental discomfort that occurs when a person’s attitudes, thoughts, or beliefs (i.e., cognitions) conflict. If two cognitions agree with one another, there is consonance, and a state o ...
... People strive to have consistency among their attitudes, thoughts, and beliefs. Cognitive dissonance is the state of mental discomfort that occurs when a person’s attitudes, thoughts, or beliefs (i.e., cognitions) conflict. If two cognitions agree with one another, there is consonance, and a state o ...
Self-justification • People are motivated to justify their actions
... • People are motivated to justify their actions, beliefs and feelings • When they do something, they will try, if at all possible, to convince themselves (and others) that it was a logical, reasonable thing to do –I.e. Prasad and Sinha’s rumors in neighboring village p.145 ...
... • People are motivated to justify their actions, beliefs and feelings • When they do something, they will try, if at all possible, to convince themselves (and others) that it was a logical, reasonable thing to do –I.e. Prasad and Sinha’s rumors in neighboring village p.145 ...
Social Psychology - Solon City Schools
... the crowd to boo and yell more loudly at the players. Our performance is enhanced when we are in the presence of others, and these fans may be yelling more loudly because they are in a crowd rather than alone. In addition, deindividuation is most likely influencing the fans' behaviors: In group situ ...
... the crowd to boo and yell more loudly at the players. Our performance is enhanced when we are in the presence of others, and these fans may be yelling more loudly because they are in a crowd rather than alone. In addition, deindividuation is most likely influencing the fans' behaviors: In group situ ...
Chapter Fourteen
... 2. Emotional appeals can be even more effective. 3. Fear appeals must arouse fear, convince listeners that dire consequences could happen, and include instructions on how to avoid the dire consequences. 4. There are significant differences in how males and females respond to threats and fear in deve ...
... 2. Emotional appeals can be even more effective. 3. Fear appeals must arouse fear, convince listeners that dire consequences could happen, and include instructions on how to avoid the dire consequences. 4. There are significant differences in how males and females respond to threats and fear in deve ...
File - gainosegerswti
... practice that forms new habit. SUMMING UP: Self-Concept; Who am I? Our sense of self helps organize our thoughts and actions. When we process information with reference to ourselves, we remember it well (the selfreference effect). Self-concept consists of two elements: the selfschemas that guide o ...
... practice that forms new habit. SUMMING UP: Self-Concept; Who am I? Our sense of self helps organize our thoughts and actions. When we process information with reference to ourselves, we remember it well (the selfreference effect). Self-concept consists of two elements: the selfschemas that guide o ...
Tue June 25th - Mrs. Harvey`s Social Psychology Class
... Resisting Persuasion Attitude Inoculation: When people resist persuasion, they become more confident in their initial attitudes When we have resisted persuasion we feel more certain about our attitude ...
... Resisting Persuasion Attitude Inoculation: When people resist persuasion, they become more confident in their initial attitudes When we have resisted persuasion we feel more certain about our attitude ...
Unit 1: Approaches to Psychology
... • Forming impressions helps us place these people into categories or schemas. • Schemas are different for each individual. • When you meet someone who exhibits a particular characteristic, you might assume he/she possesses other characteristics based on your past experience. • Ex. You meet someone w ...
... • Forming impressions helps us place these people into categories or schemas. • Schemas are different for each individual. • When you meet someone who exhibits a particular characteristic, you might assume he/she possesses other characteristics based on your past experience. • Ex. You meet someone w ...
Word
... Required journal articles are available for free on the course’s blackboard. Additional recommended but not required texts for further reading: For another textbook that covers the same material you could read Bettinghaus, E. P., & Cody, M. J. (1994). Persuasive communication (5th ed.). Fort Worth, ...
... Required journal articles are available for free on the course’s blackboard. Additional recommended but not required texts for further reading: For another textbook that covers the same material you could read Bettinghaus, E. P., & Cody, M. J. (1994). Persuasive communication (5th ed.). Fort Worth, ...
Chapter 7: Attitudes and Attitude Change
... An attitude is any cognitive representation that summarizes our evaluation of an attitude object. Through the process of persuasion, attitudes can be developed, strengthened, and changed by communication. ...
... An attitude is any cognitive representation that summarizes our evaluation of an attitude object. Through the process of persuasion, attitudes can be developed, strengthened, and changed by communication. ...
Does Culture Affect how People Receive and Resist Persuasive
... subjective norm. Subjective norms and attitudes toward the behavior interact to produce behavioral intentions, which are followed by the behaviors themselves. The importance of attitude is thus tied to its link to behavior. For marketers who attempt to elicit attitude change in individuals and in po ...
... subjective norm. Subjective norms and attitudes toward the behavior interact to produce behavioral intentions, which are followed by the behaviors themselves. The importance of attitude is thus tied to its link to behavior. For marketers who attempt to elicit attitude change in individuals and in po ...
Cognitive Dissonance Theory
... The advocacy should be volitional (not compelled). The advocacy should be public (in writing or out loud). No external incentives should be provided. ...
... The advocacy should be volitional (not compelled). The advocacy should be public (in writing or out loud). No external incentives should be provided. ...
Social Psych Unit Study Outline
... MODULE 74: ATTRIBUTION, ATTITUDES & ACTIONS What do social psychologists study? Attribution: Explain Attribution Theory and give an example of how it works. Define Fundamental Attribution Error and give an example. Explain the self-serving bias. Attitudes Affecting Actions: Attitude – Explain how th ...
... MODULE 74: ATTRIBUTION, ATTITUDES & ACTIONS What do social psychologists study? Attribution: Explain Attribution Theory and give an example of how it works. Define Fundamental Attribution Error and give an example. Explain the self-serving bias. Attitudes Affecting Actions: Attitude – Explain how th ...
Dissonance Slides
... Helmreich, R., Aronson, E. J LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction. Journal of Personality and Social Psychology, 16(2), 259-264. ...
... Helmreich, R., Aronson, E. J LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction. Journal of Personality and Social Psychology, 16(2), 259-264. ...
Linkage between Persuasion principles and Advertising
... consumers’ responses to different persuasive attempts one need to know how consumers may process the message and subsequently how their evaluation of the same is formed. Therefore, individuals’ message processing and judgment formation are described in the following section. The persuasive strategie ...
... consumers’ responses to different persuasive attempts one need to know how consumers may process the message and subsequently how their evaluation of the same is formed. Therefore, individuals’ message processing and judgment formation are described in the following section. The persuasive strategie ...
Unit 14: Social Psychology
... Peripheral Route to Persuasion occurs when positive or negative cues (such as images, ...
... Peripheral Route to Persuasion occurs when positive or negative cues (such as images, ...
Motivation and attitudes
... Although persuasive communication seems to be a common sense way of getting individuals such as elite performers to adopt more positive attitudes it can fail in the light of strongly held beliefs, this is where a more focused approach, such as one based on the ideas of cognitive dissonance theory ca ...
... Although persuasive communication seems to be a common sense way of getting individuals such as elite performers to adopt more positive attitudes it can fail in the light of strongly held beliefs, this is where a more focused approach, such as one based on the ideas of cognitive dissonance theory ca ...
Attribution Theory
... It is easy to think. We do it every day. Let’s think about this (see you are about to think): “I think I should call my grandmother. It has been a while since we have spoken.” You think about calling her. Now, you head off for your day. You attend class, study for a quiz, maybe go to your part-time ...
... It is easy to think. We do it every day. Let’s think about this (see you are about to think): “I think I should call my grandmother. It has been a while since we have spoken.” You think about calling her. Now, you head off for your day. You attend class, study for a quiz, maybe go to your part-time ...
Persuasion Unit Name__________________________________
... Snob Appeal: The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life. Bribery/Promotions: The attraction of getting something "free" or earning "rewards" to attract consumers to the product. Character Hook: Uses a hero, villain, ...
... Snob Appeal: The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life. Bribery/Promotions: The attraction of getting something "free" or earning "rewards" to attract consumers to the product. Character Hook: Uses a hero, villain, ...
Persuasion
Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business,persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using one's personal or positional resources to change people's behaviors or attitudes.Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason. Heuristic persuasion on the other hand is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion.