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The Impact of Communication Technology CMT 11 Fundamentals Categories of Impact  Six categories that relate to communication technology: – Political – Social – Economic – Environmental – Cultural – Ethical Political Impact Mass Media    Politicians have “media advisors” to make them look and sound good in the media. The media can influence the political process. Popularity of candidates go up and down depending on their media image. Political Impact… Satellite Communication    Allow governments around the world to communicate with each other. Countries can use satellites to spy on other countries. Mapping satellites photograph areas being watched for defense purposes.  Social Impact  How people interact together is influenced by communication technology Social Impact – Government Tracking  Government computers keep track of us by our social insurance number and is used in connection with drivers licenses, bank accounts, income taxes, credit checks, and more. Social Impact – Education and Training   Computers entered classrooms in the 1980’s. Internet and interactive video help teachers to provide other ways of learning. Social Impact – Information Storage and Retrieval      Now more then ever we are storing information in databases (digital storage) and websites. Instantly locate the information easily. Don’t even have to leave home! We can shop online, spend money without leaving the home. Cons - information overload, high amounts of debt among consumers. Social Impact   How does communication technology impact how we SOCIALIZE? Brainstorm with your neighbor Economic Impact  Businesses rely heavily technology for success – Advertising of services and products – Communication with other businesses, clients, etc. – Manufacturing of goods and services.  With global communication comes a global economy. – Things that happen this morning in Tokyo can affect business in New York City, thousands of miles away, a few hours later. Environmental Impact  Communication tends to be “clean” technology. – Compared to “smokestack” industries like steel production, communication industries are easier on our environment. Environmental Impact Downside   Computers and photocopiers generate more paper copies than ever before. We harvest tress and use energy to produce paper = environmental impact! Cultural Impact     Many people believe TV has made us a less literate society School test scores have declined. Could that be because we read less and watch television more? What about slang? LOL, WTF, OMG? Cultural Impact - Violence    What about our attitude toward violence? Have they changed because of television? When we constantly see violent movies and violent stories on the evening news, does it desensitize us toward violence? Ethical Issues  Ethical concerns have to do with matters of right and wrong. – Things that are unethical may not necessarily be against the law, however, most people agree that they are wrong.  With new developments in communication come ethical problems. Digital Editing  Digital files can be changed very easily through digital editing. – Example - digital editing of models.  It can and is also be used for questionable purposes. Digital Editing Continued  Digital sound editing enables an audio technician to alter the voices and sounds.  They can make anyone sound good singing. Is this right? Computer Viruses    In the late 1980’s, computer viruses became a major data security issue Now spyware is a major security issue Viruses and Spyware Cause your computers to run slow  Monitor your actions on the computer  Track what sites you visited  Copy and destroy files