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PSYCHOLOGY Chapter 8 Learning Learning  Learning  relatively permanent change in an organism’s behavior due to experience Association  We learn by association  Our minds naturally connect events that occur in sequence  Aristotle 2000 years ago  John Locke and David Hume 200 years ago  Associative Learning  learning that two events occur together  two stimuli  a response and its consequences Association Event 1 Event 2  Learning to associate two events Sea snail associates splash with a tail shock Seal learns to expect a snack for its showy antics Classical or Pavlovian Conditioning  We learn to associate two stimuli Operant Conditioning  We learn to associate a response and its consequence Classical Conditioning: video clip  Ivan Pavlov  1849-1936  Russian physician/ neurophysiologist  Nobel Prize in 1904  studied digestive secretions Pavlov’s Classic Experiment Before Conditioning UCS (food in mouth) UCR (salivation) During Conditioning Neutral stimulus (tone) No salivation After Conditioning UCS (food in mouth) Neutral stimulus (tone) UCR (salivation) CS (tone) CR (salivation) Classical Conditioning  Pavlov’s device for recording salivation Classical Conditioning  Classical Conditioning  organism comes to associate two stimuli  a neutral stimulus that signals an unconditioned stimulus begins to produce a response that anticipates and prepares for the unconditioned stimulus Classical Conditioning  Unconditioned Stimulus (UCS)  stimulus that unconditionally--automatically and naturally--triggers a response  Unconditioned Response (UCR)  unlearned, naturally occurring response to the unconditioned stimulus  salivation when food is in the mouth Classical Conditioning  Conditioned Stimulus (CS)  originally irrelevant stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response  Conditioned Response (CR)  learned response to a previously neutral conditioned stimulus Classical Conditioning  Acquisition  the initial stage in classical conditioning  the phase associating a neutral stimulus with an unconditioned stimulus so that the neutral stimulus comes to elicit a conditioned response  in operant conditioning, the strengthening of a reinforced response Classical Conditioning UCS (passionate kiss) CS (onion breath) CS (onion breath) UCR (sexual arousal) UCS (passionate Kiss) CR (sexual arousal) UCR (sexual arousal) Classical Conditioning  Extinction  diminishing of a CR  in classical conditioning, when a UCS does not follow a CS  in operant conditioning, when a response is no longer reinforced Classical Conditioning  Spontaneous Recovery  reappearance, after a rest period, of an extinguished CR  Stimulus Generalization  tendency for stimuli similar to CS to elicit similar responses Classical Conditioning  Stimulus Discrimination  in classical conditioning, the learned ability to distinguish between a CS and other stimuli that do not signal a UCS Nausea Conditioning in Cancer Patients UCS (drug) UCR (nausea) CS (waiting room) UCS (drug) UCR (nausea) CS (waiting room) CR (nausea) Behaviorism  John B. Watson  viewed psychology as objective science  generally agreed-upon consensus today  recommended study of behavior without reference to unobservable mental processes  not universally accepted by all schools of thought today Behaviorism: John B. Watson continued….  Stimulus-Response Behavior  Watson argued that psychology should study only stimulus-response relationships  Watson on Sigmund Freud  Watson was not pleased with the growing acceptance of Freud’s psychoanalytic viewpoint  Watson believed Freud’s approach relied too heavily on the unconscious mind as a means to explain behavior Behaviorism: John B. Watson continued….  Watson on phobias  phobias are disruptive, irrational fears  Freud said these phobias were unconscious fears left over from childhood  Watson believed these fears were created by classical conditioning Watson & Rosalie Rayner  Little Albert  Watson intentionally established a fear of rats in an 11-month-old boy now known as Little Albert  Albert was not afraid of rats at first  Watson and his assistant Rayner were able to change this by sneaking up behind Albert when he was in the presence of the rat  They would bang a steel bar behind his head to make a startling noise Watson & Rosalie Rayner  Little Albert continued….  The banging of the steel bar was the UCS which produced the UCR of fear in the form of crying  Because the UCS was paired with the rat, the rat became the CS which produced the same fear response in the form of crying which became the CR Watson & Rosalie Rayner  Little Albert continued….  Watson and Rayner were able to prove that Little Albert’s fear was a predictable outcome of an environmental condition  In this case, it was proven that his response did not represent some sort of repressed, unconscious conflict (Freudian) Law of Effect: video clips  Edward Thorndike  Law of Effect  Thorndike’s principle that behaviors followed by favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely Operant Conditioning  Operant Conditioning  type of learning in which behavior is strengthened if followed by reinforcement or diminished if followed by punishment Operant Conditioning  Operant Behavior  operates (acts) on environment  produces consequences  Respondent Behavior  occurs as an automatic response to stimulus  behavior learned through classical conditioning Operant Conditioning  B.F. Skinner (1904-1990)  elaborated Thorndike’s Law of Effect  developed behavioral technology Operant Chamber  Skinner Box  chamber with a bar or key that an animal manipulates to obtain a food or water reinforcer  contains devices to record responses Operant Conditioning  Reinforcer  any event that strengthens the behavior it follows  Shaping through successive approximations  operant conditioning procedure in which reinforcers guide behavior toward closer approximations of a desired goal Operant Conditioning Principles of Reinforcement  Primary Reinforcer  innately reinforcing stimulus  i.e., satisfies a biological need- food  Conditioned Reinforcer  stimulus that gains its reinforcing power through its association with primary reinforcer  secondary reinforcer- money Schedules of Reinforcement  Continuous Reinforcement  reinforcing the desired response each time it occurs  Partial (Intermitent) Reinforcement  reinforcing a response only part of the time  results in slower acquisition  greater resistance to extinction Schedules of Reinforcement  Fixed Ratio (FR)  reinforces a response only after a specified number of responses  faster you respond the more rewards you get  different ratios  very high rate of responding  like piecework pay in which people get paid based on the number of items they produce and not by the amount of time that they are at work Schedules of Reinforcement  Variable Ratio (VR)  reinforces a response after an unpredictable number of responses  average ratios  like gambling, fishing  very hard to extinguish because of unpredictability Schedules of Reinforcement  Fixed Interval (FI)  reinforces a response only after a specified time has elapsed  response occurs more frequently as the anticipated time for reward draws near  like people checking more frequently as the “normal” time for their mail delivery approaches  like people checking to see if the JELLO is ready to eat because the time stated on the box has almost elapsed Schedules of Reinforcement  Variable Interval (VI)  reinforces a response at unpredictable time intervals  produces slow steady responding  like a pop quiz  like checking for an email  like checking for a text message Schedules of Reinforcement Number of responses 1000 Fixed Ratio Variable Ratio Fixed Interval 750 Rapid responding near time for reinforcement 500 Variable Interval 250 Steady responding 0 10 20 30 40 50 Time (minutes) 60 70 80 Punishment  Punishment  aversive event that decreases the behavior that it follows  powerful controller of unwanted behavior Punishment  An undesirable event following the behavior  a toddler puts his hand on a painfully hot stove burner  the behavior of touching the burner is punished, because it leads to an undesirable event: getting burned Punishment  A desirable state or event ENDS following the behavior  traffic fines are another example of punishment  a revoked driver’s license is another example of punishment Problems with Punishment  Many learning experts oppose the use of punishment  These experts feel that punishment is likely to back fire in the long run Problems with Punishment  Punishment does not end the desire to engage in the behavior  Children punished for using bad language often continue to use bad language- just not in the presence of the one who punished them for it  Punishment can lead to fear, anxiety, and lower self-esteem  Frequently punished children or animals may learn to engage in avoidance behaviors:  Run away from home  Drop out of school Problems with Punishment  Punishment is aggressive behavior  when adult role models use aggression to solve their problems, children learn to model that aggressive behavior is a problem-solving strategy  This may help explain why abusive parents tend to come from abusive families  Although, most abused children do not go on to be abusive parents How Punishment is effective  Punishment can effectively control certain behaviors  Punishment can effectively certain behaviors especially if the punisher’s goal is to protect a child from a dangerous situation  For example, if a toddler has developed the bad habit of running into the street, a harsh reprimand or a smack on the hand may be appropriate  A young child needs to develop some fear and avoidance of the street Cognition and Operant Conditioning  Cognitive Map  mental representation of the layout of one’s environment  Example: after exploring a maze, rats act as if they have learned a cognitive map of it  Latent Learning  learning that occurs, but is not apparent until there is an incentive to demonstrate it Cognition and Operant Conditioning  Intrinsic Motivation  Desire to perform a behavior for its own sake and to be effective  Extrinsic Motivation  Desire to perform a behavior due to promised rewards or threats of punishments Cognition and Operant Conditioning  Overjustification Effect  the effect of promising a reward for doing what one already likes to do  the person may now see the reward, rather than intrinsic interest, as the motivation for performing the task Observational Learning  Observational Learning  learning by observing others  Albert Bandura conducted the now famous Bobo doll experiment  children observed adults acting aggressively toward the Bobo doll and imitated that behavior when provided with their own Bobo doll  Modeling  process of observing and imitating a specific behavior Observational Learning  Prosocial Behavior  positive, constructive, helpful behavior  opposite of antisocial behavior  Mahatma Gandhi & Martin Luther King, Jr. drew on the power of modeling  they made nonviolent action a powerful force for social change by modeling the actions of previous historical figures who had also acted nonviolently Observational Learning  Mirror Neurons  Neuroscientists have discovered these mirror neurons  frontal lobe neurons that fire when performing certain actions or when observing another doing so  may enable imitation, language learning, and empathy Observational Learning  Mirror Neurons  When a monkey performs a task such as grasping, holding, or tearing, these neurons fire  But they also fire when the monkey observes another monkey performing the same task  Thus the phrase, “Monkey see, monkey do.” Observational Learning  Mirror Neurons examples……  Mimicry  yawning  sticking out your tongue  Laughter smiling  Language development- mirror neurons help children learn by observation how to mimic lip and tongue movements when forming new words  Empathy- brain activity related to actual pain is mirrored in the brain of an observing loved one; you can emapthize with them and “feel their pain”
 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 
									 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