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Advertising Campaigns
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What is an advertising campaign?
Advertising Campaign
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A series of advertisement messages that
share a single idea or theme and appear
in multiple forms
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It promotes a product or idea
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TV, Internet, Magazines, Billboards, etc
Favorite Commercials or Ads?
There’s an m&m in all of us
Your Assignment
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In your group of 3 or 4, you will create an
advertising campaign for a well-known (or
lesser-known) Chinese invention of
innovation
Your Final Product Will Include
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Magazine ad for your invention
A slogan representing your product
A 30 second commercial for your product
A character spokesperson
Magazine Ad
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This needs to be in color
It should have a picture and your slogan
on it
It needs to draw people to your product
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It can show why people need it (practically)
or why people would be very un-cool without
it
Slogan
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Should appear on your magazine ad
Needs to embody the spirit of your campaign
Be creative!
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Think different.
It’s everywhere you want to be.
You’re in good hands.
Obey your thirst.
Because I’m worth it!
An army of one.
Just do it.
Before you dress…
The toughest job you’ll ever love.
Click it or ticket
Spokesperson
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Draw your spokesperson
On the back of the drawing, tell us about your
spokesperson
-personality
-costume
-how is he/she/it related to the product
Geico Gecko, Smokey the Bear, Progressive Cave
Men
30 Second Commercial
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Short!
Everyone should be involved
Be creative!
Possible ideas
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show a scenario where the product would be
useful
Use your character spokesperson
Advertising Campaign
1.
Assign the following roles
1.
2.
3.
4.
Runner/ Scribe or Artist as needed
Artist
Scribe
Spokesperson (to head up the group
presentation)