Unconscious processing of incidental advertising
... The level of involvement of a product can affect memory measures. Priming emerges to be more effective measure for products that are low involvement rather than high involvement. When a product does not require much elaboration for purchase, a purchase decision is more likely to be based upon such ...
... The level of involvement of a product can affect memory measures. Priming emerges to be more effective measure for products that are low involvement rather than high involvement. When a product does not require much elaboration for purchase, a purchase decision is more likely to be based upon such ...
Introduction to Psychology, 7th Edition, James W. Kalat Chapter 7
... Capacities of short and long-term memory How long one is able to hold information in short-term memory has little relationship to how well it will be stored in long-term memory. If the information being held in short-term memory is meaningful, it will be transferred easily to long-term memory an ...
... Capacities of short and long-term memory How long one is able to hold information in short-term memory has little relationship to how well it will be stored in long-term memory. If the information being held in short-term memory is meaningful, it will be transferred easily to long-term memory an ...
Reconsolidation of human memory
... This effect was found in the test on day 3, but not immediately after new learning, suggesting that the modification of memory was reactivation-dependent and that a timedependent, consolidation-like process was at work. Similar effects were reported for paired associate memory (48) or more real-life ...
... This effect was found in the test on day 3, but not immediately after new learning, suggesting that the modification of memory was reactivation-dependent and that a timedependent, consolidation-like process was at work. Similar effects were reported for paired associate memory (48) or more real-life ...
Topographic Maps in Human Frontal Cortex Revealed in Memory
... For the memory-guided saccade and spatial working-memory tasks, first the linear trend in the fMRI time series was subtracted for each voxel, and the time series was transformed into percent signal modulation by dividing it by its mean intensity. A mean time series for each voxel was calculated from ...
... For the memory-guided saccade and spatial working-memory tasks, first the linear trend in the fMRI time series was subtracted for each voxel, and the time series was transformed into percent signal modulation by dividing it by its mean intensity. A mean time series for each voxel was calculated from ...
Neural and cognitive mechanisms underlying human
... given moment we could either lay down a distinctive memory trace to allow for subsequent retrieval, or we could retrieve memories that are related to the familiar components of an unfolding event. This conflict leads to certain crucial questions about the human memory system: Are we able to simultan ...
... given moment we could either lay down a distinctive memory trace to allow for subsequent retrieval, or we could retrieve memories that are related to the familiar components of an unfolding event. This conflict leads to certain crucial questions about the human memory system: Are we able to simultan ...
Memory, aging and external memory aids
... interpreted as a challenge. To sustain a quality of life for this group and assuring that elderly will keep a position in society a substantial lot of research and scientific inquiry is being allocated to the area of assistive technology for the older population. As much of the existing assistive te ...
... interpreted as a challenge. To sustain a quality of life for this group and assuring that elderly will keep a position in society a substantial lot of research and scientific inquiry is being allocated to the area of assistive technology for the older population. As much of the existing assistive te ...
as a PDF
... is probably justifiable, it should always be borne in mind that such accounts may well be influenced by a particularly insidious form of misinformation effect known as memory conformity. When multiple witnesses observe an unusual event such as a crime or a possible sighting of a UFO, a ghost or the ...
... is probably justifiable, it should always be borne in mind that such accounts may well be influenced by a particularly insidious form of misinformation effect known as memory conformity. When multiple witnesses observe an unusual event such as a crime or a possible sighting of a UFO, a ghost or the ...
Memory
... memory. The hippocampal area of the brain is necessary for what is called declarative memory. One could think of it as “conscious” or “aware” memory. This is the memory that allows you to declare things. For example, you declare your name, your phone number, where you live, the capital of France, th ...
... memory. The hippocampal area of the brain is necessary for what is called declarative memory. One could think of it as “conscious” or “aware” memory. This is the memory that allows you to declare things. For example, you declare your name, your phone number, where you live, the capital of France, th ...
PSYCHOLOGY: FROM SCIENCE TO PRACTICE
... have happened to us. So memory is certainly not a perfect system for retaining information. Yet, life without it would be impossible. If we did not possess memory, we would be unable to remember the past, could not retain new information, solve problems, or plan for the future. Psychologists have lo ...
... have happened to us. So memory is certainly not a perfect system for retaining information. Yet, life without it would be impossible. If we did not possess memory, we would be unable to remember the past, could not retain new information, solve problems, or plan for the future. Psychologists have lo ...
Medial temporal and neocortical contributions to
... information provided following the prompt, and once including prompted information. Because the scoring methods did not affect the overall results, we report only the latter scores. Details were scored using an adaptation of the autobiographical interview scoring procedure (Levine, Svoboda, Hay, Win ...
... information provided following the prompt, and once including prompted information. Because the scoring methods did not affect the overall results, we report only the latter scores. Details were scored using an adaptation of the autobiographical interview scoring procedure (Levine, Svoboda, Hay, Win ...
Problem Solving and Memory: Investigating the Solvability and
... association network model describes retrieval as involving spreading activation (Collins & Loftus, 1975). This means that when one word is activated in a person’s memory, their thoughts naturally go to related words. Activation starts at the initial word, then spreads to other words (nodes) along th ...
... association network model describes retrieval as involving spreading activation (Collins & Loftus, 1975). This means that when one word is activated in a person’s memory, their thoughts naturally go to related words. Activation starts at the initial word, then spreads to other words (nodes) along th ...
Subgraphs of functional brain networks identify dynamical
... can be used to dissociate intrinsic and task-specific architectures of functional brain networks (Cole et al., 2014), we first hypothesized that NMF would identify functional subgraphs whose expression is either generalized across the Stroop and Navon tasks or specific to distinct cognitive conditio ...
... can be used to dissociate intrinsic and task-specific architectures of functional brain networks (Cole et al., 2014), we first hypothesized that NMF would identify functional subgraphs whose expression is either generalized across the Stroop and Navon tasks or specific to distinct cognitive conditio ...
memory
... b. an ineffective technique to improve retention c. an effective technique to improve retention d. also referred to as massed practice When subjects are administered a series of written questions designed to assess their attitudes, opinions, or behavior, this is called a. an interview b. a questionn ...
... b. an ineffective technique to improve retention c. an effective technique to improve retention d. also referred to as massed practice When subjects are administered a series of written questions designed to assess their attitudes, opinions, or behavior, this is called a. an interview b. a questionn ...
Memory - VCE Psychology
... slides containing sets of 12 letters (such as that shown in Figure 3.7) for about 1/20 of a second. Sperling chose only consonants so that participants were not able to group and interpret the letters as words. Most participants could recall four or five letters from each set, as if the letters were ...
... slides containing sets of 12 letters (such as that shown in Figure 3.7) for about 1/20 of a second. Sperling chose only consonants so that participants were not able to group and interpret the letters as words. Most participants could recall four or five letters from each set, as if the letters were ...
CHAPTER 5 – Transpersonal Learning and Memory
... goal of training programs that aim for long-term retention and transfer is to help individuals retain what he or she has learned over time and use what is learned when and where they need it. Paradoxically, what is good for short-term learning and memory may not be good for long-term retention and t ...
... goal of training programs that aim for long-term retention and transfer is to help individuals retain what he or she has learned over time and use what is learned when and where they need it. Paradoxically, what is good for short-term learning and memory may not be good for long-term retention and t ...
Emotional intensity at retrieval - HAL
... and Luo, 2002; Piefke et al., 2003) favouring the standard model, most results show a permanent involvement of the MTL in memory retrieval, whatever the time-interval, concordant with MTT (Conway et al., 1999; Mayes et al., 2000; Ryan et al., 2001; Maguire et al., 2001, 2003a; Piolino et al., 2004; ...
... and Luo, 2002; Piefke et al., 2003) favouring the standard model, most results show a permanent involvement of the MTL in memory retrieval, whatever the time-interval, concordant with MTT (Conway et al., 1999; Mayes et al., 2000; Ryan et al., 2001; Maguire et al., 2001, 2003a; Piolino et al., 2004; ...