Marketing of Services Course Outline Sept 2011
... The course is intended to augment the coverage of traditional marketing courses, which are based primarily on tangible goods, instead of intangible services. Intangible services include transportation services such as air, rail and bus; accommodations; tourism; entertainment; education; consulting; ...
... The course is intended to augment the coverage of traditional marketing courses, which are based primarily on tangible goods, instead of intangible services. Intangible services include transportation services such as air, rail and bus; accommodations; tourism; entertainment; education; consulting; ...
Chapter 1 New
... Identify the elements of marketing strategy Discuss advertising’s role in marketing ...
... Identify the elements of marketing strategy Discuss advertising’s role in marketing ...
The process of collecting and using information for marketing
... A marketing research firm that specializes in a small number of activities is called a __________ research supplier. ...
... A marketing research firm that specializes in a small number of activities is called a __________ research supplier. ...
Promotional Mix
... Consumer-Oriented Promotions • Event Marketing – Becoming part of a personally relevant moment in consumers’ lives – Sponsorships are perhaps the most prevalent/popular form of event marketing – Example: Bryant Park and the Simpsons ...
... Consumer-Oriented Promotions • Event Marketing – Becoming part of a personally relevant moment in consumers’ lives – Sponsorships are perhaps the most prevalent/popular form of event marketing – Example: Bryant Park and the Simpsons ...
The Concept of Promotion
... offer, such as a coupon, discount, or special merchandise and delivery terms. Direct marketing gives recipients an incentive to respond by visiting a store or Web site, calling a toll-free number, returning a form, or sending an e-mail. Both print and electronic direct marketing allows a business to ...
... offer, such as a coupon, discount, or special merchandise and delivery terms. Direct marketing gives recipients an incentive to respond by visiting a store or Web site, calling a toll-free number, returning a form, or sending an e-mail. Both print and electronic direct marketing allows a business to ...
Marketing - Fleming College
... What is your point of difference (POD) Create an image or identity in mind of the customer ...
... What is your point of difference (POD) Create an image or identity in mind of the customer ...
Document
... Creation of wants and high levels of consumerism Lack of social goods Cultural contamination Deceptive or too aggressive sales practices Low quality products and planned obsolescence Some markets with real needs underserved ...
... Creation of wants and high levels of consumerism Lack of social goods Cultural contamination Deceptive or too aggressive sales practices Low quality products and planned obsolescence Some markets with real needs underserved ...
Lab/ Practical
... Promotion – Stimulating primary demand – Sales appeal – Publicity & sponsorships – Trade shows – exhibits – Catalogs – Samples – promotional letters. Marketing Strategy Case Studies ...
... Promotion – Stimulating primary demand – Sales appeal – Publicity & sponsorships – Trade shows – exhibits – Catalogs – Samples – promotional letters. Marketing Strategy Case Studies ...
Marketing Strategies
... a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven. Thus, for example ...
... a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven. Thus, for example ...
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
... What are the stages of national market development based on GNP per capita, and what percentage of world income is found in each of the stages? Why is this information important to global marketers? ...
... What are the stages of national market development based on GNP per capita, and what percentage of world income is found in each of the stages? Why is this information important to global marketers? ...
Public Relations, Influencer Marketing, and Corporate Advertising 18
... Firms are using PR in new and different ways to create visibility and image for a brand by getting people to “talk” about the brand. BUT… • PR is NOT the tool for establishing brands in the market. • PR lacks the strategic control needed to establish a brand within the segment in the manner desired ...
... Firms are using PR in new and different ways to create visibility and image for a brand by getting people to “talk” about the brand. BUT… • PR is NOT the tool for establishing brands in the market. • PR lacks the strategic control needed to establish a brand within the segment in the manner desired ...
Digital Marketing Manager
... marketing program to drive utilization of telehealth services for a national enterprise health system client. The role requires an individual comfortable in an externally facing client role as well as someone who has experience leading large-scale digital marketing programs in the healthcare space. ...
... marketing program to drive utilization of telehealth services for a national enterprise health system client. The role requires an individual comfortable in an externally facing client role as well as someone who has experience leading large-scale digital marketing programs in the healthcare space. ...
Role Description
... solutions are used by banks, credit unions, wealth management and investment brokerage firms to create, manage and deliver business-critical customer communications more efficiently and cost effectively, enhancing their customers’ experience. Doxim’s solutions help these organizations improve client ...
... solutions are used by banks, credit unions, wealth management and investment brokerage firms to create, manage and deliver business-critical customer communications more efficiently and cost effectively, enhancing their customers’ experience. Doxim’s solutions help these organizations improve client ...
Chapter 1: What is Marketing?
... Now that the target market has been selected, the marketers must consider factors that will influence purchasing decisions in that market. ...
... Now that the target market has been selected, the marketers must consider factors that will influence purchasing decisions in that market. ...
MARKETING AND THE ORGANIZATION`S PURPOSE
... • A bold use of market-like mechanisms for those parts of the public sector that cannot be transferred directly into private ownership • Intensified organizational and spatial decentralization of the management and delivery of services • A constant rhetorical emphasis on the need to improve service ...
... • A bold use of market-like mechanisms for those parts of the public sector that cannot be transferred directly into private ownership • Intensified organizational and spatial decentralization of the management and delivery of services • A constant rhetorical emphasis on the need to improve service ...
The value of setting marketing objectives
... Why might any business set an objective of maintaining or increasing market share? ...
... Why might any business set an objective of maintaining or increasing market share? ...
Slide 1
... For IT Outsourcing bids, we’ve created versions offering different levels of information to different audiences, so in the final bid stages the whole IT Department of the target company was able to see the video testimonials from other people who had joined the client through outsourcing This kind o ...
... For IT Outsourcing bids, we’ve created versions offering different levels of information to different audiences, so in the final bid stages the whole IT Department of the target company was able to see the video testimonials from other people who had joined the client through outsourcing This kind o ...
INTEGRATED MARKETING COMMUNICATIONS
... and social concerns. The effectiveness of advertising was questioned. Marketers changed in response, seeing the potential for adding public relations to the mix. ...
... and social concerns. The effectiveness of advertising was questioned. Marketers changed in response, seeing the potential for adding public relations to the mix. ...
Lower prices.
... products are offered by competitors. For example, when Coke introduced its new product, Vault, Pepsi suffered a decrease in sales for its existing product Mountain Dew. Businesses are also looking at environmental issues, political climate, cultural issues, and technology ...
... products are offered by competitors. For example, when Coke introduced its new product, Vault, Pepsi suffered a decrease in sales for its existing product Mountain Dew. Businesses are also looking at environmental issues, political climate, cultural issues, and technology ...
Customer-based Marketing Strategies
... In recent times, companies are experiencing an increased level of complexity in managing their markets, due to different causes: globalization, digitalization, technological development and new forms of social interaction. In the new competitive context, customer-based marketing strategies aimed at ...
... In recent times, companies are experiencing an increased level of complexity in managing their markets, due to different causes: globalization, digitalization, technological development and new forms of social interaction. In the new competitive context, customer-based marketing strategies aimed at ...
1 1231.7401.01 – Intergraded Marketing Communication (IMC
... personality at the door. For this class (and, hopefully, beyond), professionalism means giving every project and assignment your best possible effort; it means living up to your word; it means being on time and meeting all deadlines; it means you should strive to become better with each assignment. ...
... personality at the door. For this class (and, hopefully, beyond), professionalism means giving every project and assignment your best possible effort; it means living up to your word; it means being on time and meeting all deadlines; it means you should strive to become better with each assignment. ...