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...  Potential Problems in International Pricing: • Government intervention • Market diversity • Export price increase •Fixed versus variable pricing • Relations with suppliers ...
Promotions
Promotions

... consistency and maximum communications impact. – Explosion of communication choices made this more necessary – Technology made it more possible ...
Promotional Mix - Schoolwires.net
Promotional Mix - Schoolwires.net

... ideas, goods, or services by an identified sponsor. ...
Promotion - Mrs. Radlick`s Website
Promotion - Mrs. Radlick`s Website

... Personal Selling A business employs sales representatives who have direct contact with sales prospects and customers. Includes personal meetings, telemarketing, e-mail contact and correspondence. May take place AFTER other activities. High cost. ...
Communication Strategy & IMC
Communication Strategy & IMC

... Mail, email, telemarketing campaigns, printed and online catalog, direct response tv and radio ...
Making the most of the digital options in your marketing armoury
Making the most of the digital options in your marketing armoury

... marketing is similar to traditional marketing but the bonus is that much of the activity carried out within a digital campaign can be easily and quickly measured. Analysis has always been essential in marketing but many businesses choose to ignore it and have no idea which elements of their marketin ...
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

... 4. What is Licensing? 5. What is meant by product policy? 6. Explain the term ‘adaptation’. 7. What is pricing? 8. What is Freight in international pricing? 9. What is meant by Channels of Distribution? 10. What is FOB? ...
Dave Pardo - Marketing By Dave
Dave Pardo - Marketing By Dave

... To excel and go beyond the expectations on any given project and/or position. I consider myself a positive, hard working and focused individual. My goal has always been to succeed and go beyond set expectations, no matter what task given. I have always represented the firm I have been associated wit ...
Paper #1
Paper #1

... 1. (26 points) What is "The Marketing Concept" and how is it different than the "Selling Concept?" The marketing concept is a viewpoint that focuses on the ideas of marketing orientation. The marketing concept confirms the fact that an organization strives to do well in order to become satisfied eco ...
Tungsten Network Limited Job Description
Tungsten Network Limited Job Description

... Our Global marketing structure is currently split by two broad audiences: buyers and suppliers. With the new products we are rolling out through Tungsten Network, a more product-focused approach to marketing with a regional breakdown for some areas will ensure a greater focus on our specific audienc ...
Relevant University Courses
Relevant University Courses

... International Marketing - MCS 4600: Description-This course examines the study of marketing in a global context with specific emphasis on the strategic implications of marketing in different country cultures. Included are the global marketing environment and the competitive challenges and opportunit ...
Example bank
Example bank

... At the level of the control that the marketing department exerts over its functions, there are quite noticeable differences between 2006 and 2008. We must note that the makeover of the participants’ companies in terms of size is very similar, so differences cannot be attributed to that factor. The o ...
(% of `interests me very much`).
(% of `interests me very much`).

... At the level of the control that the marketing department exerts over its functions, there are quite noticeable differences between 2006 and 2008. We must note that the makeover of the participants’ companies in terms of size is very similar, so differences cannot be attributed to that factor. The o ...
Unit 3 Marketing - Pupil Notes
Unit 3 Marketing - Pupil Notes

... To target markets appropriately, business must split the market up into segments. No individual will have exactly the same need as another, but those who have similar wants and needs can be grouped together. These different groups can be researched to identify what products or services are most appr ...
RESUME - Task.MY
RESUME - Task.MY

... Public Relation, Customer Service and Marketing Mostly interested in the Corporate Industries as I have experience in dealing with prominent companies such as Embassies, corporate companies, Banking and others, I would like to develop and pursue a career in this field with passion and diligence. To ...
The Marketing Mix - Mrs. Ingram`s Class Website
The Marketing Mix - Mrs. Ingram`s Class Website

... • Let’s see how many classmates might be considered in the same demographic groups. ...
What eMarketing Brings to the Table
What eMarketing Brings to the Table

... Develop/design/manage Web presence ...
CHAPTER 4 MARKETING RESEARCH
CHAPTER 4 MARKETING RESEARCH

... observation focus group panel ...
SEO Forecast for your Digital Marketing Calendar
SEO Forecast for your Digital Marketing Calendar

... The digital marketing cocoon keeps changing and with every change it gives way for new technologies and new ideas.SEO and digital marketing companies must be prepared to update their marketing calendar in 2017. Today digital marketing is done with the help of blogs, social media and SEO. There is g ...
Winning Previously Unknown Business
Winning Previously Unknown Business

... High costs associated with direct mail, advertising, and trade shows ...
click here - Pavilion Theatre
click here - Pavilion Theatre

... Pavilion Theatre, the Municipal Theatre for Dún Laoghaire-Rathdown, is now seeking applicants for the following position: Part Time Digital Marketing Assistant The job in a nutshell: We are looking for a driven digital marketer to lead Pavilion Theatre’s digital communications and contribute to the ...
Assessing Marketing Productivity (Return on Marketing) and
Assessing Marketing Productivity (Return on Marketing) and

experiential signage
experiential signage

Product
Product

... The “Best” Location •A location filter or checklist will help you zero in on the “perfect” location •Use a scale of 1 to 10 to rate the relative importance of each item on this list. When you finish scoring, go back and note the high numbers ...
MARKETING SERVICES
MARKETING SERVICES

... They are common to almost all marketing texts and classes, including those at the introductory level. With a service product those 4P’s may not be sufficient, given that the customer is present during the service production and delivery process and will encounter both the “service factory” and other ...
< 1 ... 609 610 611 612 613 614 615 616 617 ... 677 >

Marketing mix modeling

Marketing mix modeling (MMM) is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.The techniques were developed by econometricians and were first applied to consumer packaged goods, since manufacturers of those goods had access to good data on sales and marketing support. The first companies dedicated to the commercial development of MMM were MMA (then Media Marketing Assessment) started in 1990 and the Hudson River Group founded in 1989. Other early pioneer-users of econometric modeling were the ATG group at the advertising agency JWT in the 1990s and later incorporated into MindShare ATG, BrandScience at Omnicom, and the specialist modeling agency OHAL since the late 1980s. These agencies took MMM from being a little-used and academic discipline to being a widespread and common marketing tool. Improved availability of data, massively greater computing power, and the pressure to measure and optimize marketing spend has driven the explosion in popularity as a marketing tool. In the recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies. Often in the digital media context, MMM is referred to as attribution modeling.
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