• Study Resource
  • Explore
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
USSS Basics of Marketing
USSS Basics of Marketing

... • Quantifiable way of measuring the value customers place on a product • Price can be based on costs, what the market can bear or positioned in relation to the competition • A pricing strategy • Market entry, maturing and withdrawal prices • Discount price ...
Retail Intelligence
Retail Intelligence

... metrics of marketing actions (KPI) in such units. ...
Elver Delfin Ledesma
Elver Delfin Ledesma

Seminar on New Mantras of Marketing
Seminar on New Mantras of Marketing

... times ? What should marketers do in a sluggish economy ? What works and what does not ? India is well on the recovery path. The new economy will pose great challenges for marketers.What should be the new mantras of tomorrow ? What works and what doesn’t and how to take the growth level of the econom ...
Sales Promotions - Loudoun County Public Schools
Sales Promotions - Loudoun County Public Schools

... Create 2 Sales Promotions for the School Store ...
Career Track Snapshot: MARKETING
Career Track Snapshot: MARKETING

... promotion  of  products,  services  and  brands  using  all  forms  of  digital  advertising  channels  to  reach   consumers.  This  now  includes  television,  radio,  internet,  mobile,  social  media  marketing  (including   Twitter,  Face ...
overview of marketing
overview of marketing

... o From one organisation to another o Industrial goods are bought for use in business operations  Not-for-profit o Charities o Zoos o Churches o Museums o Governments  Ideas (community behaviour, i.e. don’t drink and drive)  Places (tourist attractions and locations)  People (musicians, models, a ...
Combining marketing mix and attribution models
Combining marketing mix and attribution models

... more money there. As a result, advertisers realise they need to coordinate their digital and traditional media (at least television) correctly. They need to accurately understand the trade-offs, potential synergies and ultimate returns of these investments at a granular, actionable level. A second r ...
JOB DESCRIPTION Position: Education Executive Department
JOB DESCRIPTION Position: Education Executive Department

... The Education Executive is responsible managing the national education function within Reckon. This includes conceiving, developing and implementing sales and marketing initiatives, increasing the penetration of QuickBooks, Quicken and Elite training through RTO’s, Secondary and Tertiary educational ...
Test 1045 MARKETING CLUSTER EXAM 1 1. The federal courts are
Test 1045 MARKETING CLUSTER EXAM 1 1. The federal courts are

... C. Information skills B. Training methods D. Statistical findings 60. To reduce the risk of injury in the workplace, the government requires businesses to follow A. organizational health policies. C. conservation ordinances. B. privacy laws. D. safety regulations. 61. What kind of dangerous situatio ...
Basic Marketing, 17e
Basic Marketing, 17e

... 1. Understand what a marketing manager does. 2. Know what marketing strategy planning is— and why it will be the focus of the book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketi ...
International Marketing - Glendale Community College
International Marketing - Glendale Community College

... Segmentation and targeting • Target marketing – aimed at satisfying the needs of a particular group of consumers • Segmentation – division of a market into consumer groups based on factors such as socioeconomic level or demographic group • Demographics: age and gender are among the most common grou ...
Simmons National Consumer Study
Simmons National Consumer Study

... product benefit brought to the market in a way that creates excitement and attraction for the brand among the target audience. Developing unique marketing communications plan for brand targets Client issue: Identify core consumers for the brand so that marketing communications programs can be develo ...
PPT
PPT

... • In 2006, the National Institutes of Health released the results of a study showing that young people tend to drink more in areas with more alcohol advertising compared to areas with less advertising  Do alcohol companies have an ethical obligation to curtail their advertising in order to decrease ...
Marketing Concept
Marketing Concept

... The amount a business charges customers for their products A. Price setting. Price will be set based on product demand, cost, and competitors’ actions.  B. Terms. Will the company only accept cash? Will the company extend credit? What type of credit will the company extend? ...
Curriculum Vitae
Curriculum Vitae

... • Coordinator for the redesign of the Economics and Business department website. Development was accomplished through the efforts of team of students. Site became active December, 2012 • Faculty Mentor, Luther College Men’s Basketball Team, 2011-2012 • Faith and Learning Workshop, 2010 • Honorary Ca ...
Diploma in School Marketing - Centre for Marketing Schools
Diploma in School Marketing - Centre for Marketing Schools

... Schools operate in an aggressive marketplace. Competition for enrolments, financial support, Michelle Brown, community appreciation and St Margaret’s School, good teachers mean that England promotion and PR have an essential role in school management. To sustain a competitive advantage you need an i ...
LearnEnglish Professionals
LearnEnglish Professionals

... M: Hi Tony. The idea of viral marketing is basically that the internet does your advertising for you. A good  example is internet email providers like Hotmail or Yahoo. Every time someone sends you an email using a  Yahoo address you get that little 'do you Yahoo?' message at the end ­ basically adv ...
A Perspective on Marketing Research
A Perspective on Marketing Research

... collected by organization from market) – for the purpose of improving decision making (providing factual basis for taking a decision) – related to the identification of opportunities and solution of problems in marketing. ...
Chapter 1 Marketing Today
Chapter 1 Marketing Today

... Network marketing as practice by Avon Products, Tupperware, Amway, and other products that are sold through networks of contacts rather than through traditional retail outlets. Explain how network marketing can help companies better understand and keep tabs on changes in the needs of their customers ...
Marketing
Marketing

... Discover unmet customer needs; research potential market; produce a good/service capable of satisfying targeted customers; promote, price, and distribute good/service. Successful organizations focus on building customer relationships throughout. Best marketers give consumers what they want and antic ...
Marketing automation
Marketing automation

... closely, creating a seamless buying process • There is an opportunity to turn marketing into a revenue driver rather than a cost center ...
`Is Buzz Marketing Illegal` Story Rebutted
`Is Buzz Marketing Illegal` Story Rebutted

SWOT Analysis
SWOT Analysis

... Choose the hybrid marketing strategies that fits your market. Use that decision to guide who does what and how in your strategy-making. Look for your positioning in the context of your organization’s aim and objectives. Carefully adjust things that might hinder you. Implement your strategy, making s ...
International marketing
International marketing

... Wholly owned subsidiary ...
< 1 ... 548 549 550 551 552 553 554 555 556 ... 677 >

Marketing mix modeling

Marketing mix modeling (MMM) is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.The techniques were developed by econometricians and were first applied to consumer packaged goods, since manufacturers of those goods had access to good data on sales and marketing support. The first companies dedicated to the commercial development of MMM were MMA (then Media Marketing Assessment) started in 1990 and the Hudson River Group founded in 1989. Other early pioneer-users of econometric modeling were the ATG group at the advertising agency JWT in the 1990s and later incorporated into MindShare ATG, BrandScience at Omnicom, and the specialist modeling agency OHAL since the late 1980s. These agencies took MMM from being a little-used and academic discipline to being a widespread and common marketing tool. Improved availability of data, massively greater computing power, and the pressure to measure and optimize marketing spend has driven the explosion in popularity as a marketing tool. In the recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies. Often in the digital media context, MMM is referred to as attribution modeling.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report