• Study Resource
  • Explore
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
File
File

... When people purchase entertainment, or use it in another form for profit, a portion of the profit goes to the artist or owner as a royalty (payment for materials that has been ...
Senior Social Media Strategist
Senior Social Media Strategist

... POSITION OVERVIEW A Sr. Social Media Strategist (aka Sr. Strategist) should be a seasoned consumer marketer and proven strategist in the realm of social media and digital publicity. The Sr. Strategist will work with Fortune 500 clients on retainer and project based engagements to create compelling s ...
CB_6e_Ch12_ConsumerDiversity
CB_6e_Ch12_ConsumerDiversity

... Anti-aging products ...
Resume__11
Resume__11

... for marketing purpose & Organization Branding Commercial activity & operation up to volume of forty to fifty crores in a month from ONGC & others, proven expertise in Ware house stocking, distribution and Logistics.  Skilled Marketer with demonstrated capability to create and execute effective mark ...
Elbeo Corporate Brochure
Elbeo Corporate Brochure

Chapter 8: Marketing Strategy: Strategies, Positioning, and
Chapter 8: Marketing Strategy: Strategies, Positioning, and

... selected by a hospitality and travel organization for marketing attention. Market segmentation involves dividing customers into groups (market segments) with common characteristics. ...
Marketing and sales
Marketing and sales

... • intermediaries perform many of the distribution functions on behalf of suppliers • merchant intermediaries actually take title to physical products that they distribute • agents do not ever own the products, but they arrange the transfer of title • Distribution happens through various channels ...
Your brand will need to maintain a steady focus on meeting the
Your brand will need to maintain a steady focus on meeting the

... with your customers now by providing them with content which sparks some chatter. Focus on driving two-way dialogue with your audience influencers by placing interesting, relevant content in the channels they gravitate towards naturally – and you may find that your messaging gains a response that re ...
products
products

... groups based on characteristics of their relationships to the product Can take the form of segmenting based ...
Marketing Cha.. - Harbert College of Business
Marketing Cha.. - Harbert College of Business

... Limited ability to gain and hold competitive advantage Price wars erode profitability & provide unstable basis for sustaining competitive advantage Expensive and short-lived Marketing channels support & enhance other Ps to meet demands of target markets ...
What Is IMC? - Journal of Integrated Marketing Communications
What Is IMC? - Journal of Integrated Marketing Communications

So, What`s Marketing?
So, What`s Marketing?

... Disinterested pro You’ll never be good Special group for Golf is for people like me women golfers 18 holes only Golf takes all day Club’s priced for Golf’s not that expensive beginners ...
Marketing Cha..
Marketing Cha..

... Limited ability to gain and hold competitive advantage Price wars erode profitability & provide unstable basis for sustaining competitive advantage Expensive and short-lived Marketing channels support & enhance other Ps to meet demands of target markets ...
Marketing Mix Topic Gateway
Marketing Mix Topic Gateway

... are always white and orange. In telecommunications, Orange is always orange. Marketers change core colours at their peril. Shape is often used in fashion items. For instance, perfume bottles often have a distinctive and unique shape. ...
Music Management (Part B – Short Term
Music Management (Part B – Short Term

... – Sidebar: Mark West, Downhome Productions, promoting Petra on Oct 29. ...
Cause Related Marketing an essential tool for branding
Cause Related Marketing an essential tool for branding

... 86 percent of consumers said that they would have a more positive opinion of a company that is doing something to make the world a better place, regardless of the cause or issue ...
Marketing Power Point (February Meeting)
Marketing Power Point (February Meeting)

... As the running category continues to gain steam (sales of running shoes were up 14% in the last year), brands like Vibram and their “five finger shoes”, Fila with skeletoes, and Adidas with adiPURE (among others) have carved a niche with “minimalist” running shoes, designed to create a “barefoot” jo ...
Demarketing the Country
Demarketing the Country

... Marketing managers - and entrepreneurs in general - think of their job as creating, building and managing customer demand for their products and services, at a level that brings the highest profits possible to the firm. To reach that maximum level of profits, marketing managers focus on two groups. ...
Inbound Infographic FINAL
Inbound Infographic FINAL

... Leaders at B2B firms are often faced with the task of deciding which marketing programs to put in place that will provide more sales opportunities, increase brand awareness, and ultimately maximize revenue growth for their companies. While outbound marketing, such as email marketing may be fueling y ...
AMA Proposes New Definition of Marketing
AMA Proposes New Definition of Marketing

... continues to be an important part of marketing, it does not make it the central focus. 5. The 2004 definition included “value” but left the concept ambiguous. Indeed it may be argued that organizations do not “create” value at all. We focus on market offerings (i.e. “ideas, goods, and services,” as ...
Designing and Managing Integrated Marketing
Designing and Managing Integrated Marketing

... International Journal of Enhanced Research in Management & Computer Applications, ISSN: 2319-7471 Vol. 3 Issue 12, December-2014, pp: (30-35), Impact Factor: 1.296, Available online at: www.erpublications.com Media- What media should be used? Measurement- How should the results be evaluated? Settin ...
Who we are - Connexus Interactive Limited
Who we are - Connexus Interactive Limited

... stock levels at remote sites and don’t have computer networks available. You only need a telephone and our service helps ensure you have the right amount of stock at the right place at the right time. This is particularly useful if your stock is perishable. ■ Interactive marketing campaigns We provi ...
IPPTChap014m - Cal State LA
IPPTChap014m - Cal State LA

... suppliers, employees, and other publics about a company and its products or services. ...
C1&C2
C1&C2

... • Exchange is the core concept of marketing where a desired product is obtained from someone by offering something in return. • Self-produce, beg, steal, or eschange • A transaction is a trade of values between two or more partiers: A gives X to B abd receives Y in return. • In a transfer, A gives X ...
Creating the Future Together
Creating the Future Together

... This is truly the most remarkable time to be a marketer. The way that a customer engages gives a Brand the opportunity to know potentially what they want before they even asked for it and now because of the real-time nature of data you can make a huge impact… very quickly!. ...
< 1 ... 531 532 533 534 535 536 537 538 539 ... 677 >

Marketing mix modeling

Marketing mix modeling (MMM) is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.The techniques were developed by econometricians and were first applied to consumer packaged goods, since manufacturers of those goods had access to good data on sales and marketing support. The first companies dedicated to the commercial development of MMM were MMA (then Media Marketing Assessment) started in 1990 and the Hudson River Group founded in 1989. Other early pioneer-users of econometric modeling were the ATG group at the advertising agency JWT in the 1990s and later incorporated into MindShare ATG, BrandScience at Omnicom, and the specialist modeling agency OHAL since the late 1980s. These agencies took MMM from being a little-used and academic discipline to being a widespread and common marketing tool. Improved availability of data, massively greater computing power, and the pressure to measure and optimize marketing spend has driven the explosion in popularity as a marketing tool. In the recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies. Often in the digital media context, MMM is referred to as attribution modeling.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report