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JOB DESCRIPTION TITLE: Head of Marketing DIVISION: VB
JOB DESCRIPTION TITLE: Head of Marketing DIVISION: VB

... To lead the consumer marketing team on a day-to-day basis, in-support of the strategic and commercial objectives of the Britain strategy, VisitEngland International marketing delivery and GREAT Britain campaign. Working closely with VisitBritain’s Strategic Partners (VisitEngland, VisitScotland, Vis ...
Marketing at the Intersection of Creativity
Marketing at the Intersection of Creativity

... students. Through first month of consistent launching with blogging we dedicated content reached the 1st marketing. page of Google in 6-months. ...
The Network Marketing Controversy
The Network Marketing Controversy

... through their distributors more so than large investments in advertising, which occur with mass marketed items such as vitamins and cosmetics. Critics such as Ackman fail to understand that not everyone selling Herbalife products is seeking a full-time income, but instead believe in the products, en ...
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... AUTOMATIC TRANSFER TO QUICKBOOKS ACCOUNTING SYSTEM MULTIPLE SECURITY LEVELS FOR EMPLOYEES CONSOLIDATES PERSONNEL INFORMATION WITH BUSINESS INFORMATION ...
sollerPPTmarketingShrdSvs_2004
sollerPPTmarketingShrdSvs_2004

... •Discuss pros and cons different options. •Gain acceptance in the best solution ...
American Historic Inns Bed & Breakfast Promotion
American Historic Inns Bed & Breakfast Promotion

... purchase and consideration across age, gender and ethnicity  70% of consumers say participating in experimental marketing would increase purchase consideration ...
Intro to Marketing and Relationship Marketing
Intro to Marketing and Relationship Marketing

... – Refers to the net present value of the potential revenue stream for any particular customer over a # of years – Starts with current purchase activity then extrapolates to include potential additions from cross-selling, upgrades, total ownership, etc. ...
Job Title: Marketing Executive
Job Title: Marketing Executive

... Marie Curie Cancer Care, one of the UK’s largest charities, is devoted to providing high quality end of life care for people with all terminal illnesses. We care for people who die at home and at our nine specialist hospices. We also conduct research in end of life care. As an enthusiastic and skill ...
Sales Promotion Management Sales Promotion and
Sales Promotion Management Sales Promotion and

... 2. Invigorate sales of a mature brand; 3. Facilitate the introduction of new products to the trade; 4. Neutralize competitive advertising and sales ...
Facts About Marketing To Children
Facts About Marketing To Children

... 1. How much do retailers spend each year marketing specifically to American children? ...
Examples of Sports Marketing
Examples of Sports Marketing

... 1)Define sports marketing and entertainment marketing Sports marketing is the act of using sports as a platform to market products or services and increase sales; or the process of marketing and selling the sports property itself. Entertainment marketing is the process of developing, promoting, and ...
Marketing Mix - Concepts
Marketing Mix - Concepts

... • Media – Electronic (TV. radio) – Print (Magazines, newspapers) – “Alternative” (Context placements) ...
Liz Malarkey Resume - Actors Theatre of Louisville
Liz Malarkey Resume - Actors Theatre of Louisville

... Managed
the
Actor’s
Theatre’s
Concierge
Program
for
new
 Season
Ticket
Holders,
managing
several
staff
members,
keeping
 in
constant
contact
with
numerous
patrons,
fielding
all
concerns
 and
complaints,
and
tracking
their
experiences
within
the
 theatre.

 Worked
outreach
events
promoting
the
presen ...
The Marketing Plan
The Marketing Plan

... marketing concept and the principle of management by objectives. What is more, in the words of one executive, such a plan puts an end 'to the intuitive approach to decision-making and to informal planning to meet day-to-day challenges. "Those supporting use of a formal marketing plan applaud especia ...
Everything Starts with Marketing
Everything Starts with Marketing

... • Everyone wants to win. You can be successful if and only if your customers’ believe they will benefit with your product and/or service. • PRICE is less than the VALUE you give Impact • The efforts combine into business performance, the impact is SUCCESS ...
Prospects of the future research
Prospects of the future research

... myriad obstacles with optimism and a willingness to continue learning new ways. The successful businessperson in the 21st century will have global awareness and a frame of reference that goes beyond a region or even a country and encompasses the world. Knowing about the cultural circumstances of you ...
This is Digital Marketing
This is Digital Marketing

... still attracted huge numbers of visitors, the power of Search meant that users could access long-tail sites they might never have heard of before, creating a huge potential audience for Advertisers. By the mid-two-thousands, any traditional media buying agency could buy inventory on mainstream websi ...
How to create a USP or differentiate a product
How to create a USP or differentiate a product

Consumer Behavior
Consumer Behavior

... are both internal as well as external are found to be influencing consumer behavior. All of these factors which range from short level as well as long term emotional concerns. Companies want to understand how the procedure of any purchase decision is made. This process is very much fundamental as th ...
ENTERTAINMENT MARKETING CONFERENCE
ENTERTAINMENT MARKETING CONFERENCE

Art & Science of Satisfying Customers Chp1
Art & Science of Satisfying Customers Chp1

... • Relationship marketing also applies to businessto-business relationships with suppliers, distributors, and other partners • Strategic alliances Partnerships in which two or more companies combine resources and capital to create competitive advantages in the market  Example: Yahoo! and TiVo blendi ...
download
download

... Wholesale sales through these retailers are expected to constitute 75 percent of sales, with the other 25 percent through direct mail channels. For our wholesale sales, we are using a consignment system with many retailers for the first two months. After sales have been established, all wholesale sa ...
AMRK Brief Course Description
AMRK Brief Course Description

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... • The concept of environmental monitoring • The effect of external environmental forces on an organization’s marketing • The influence of external factors on a firm’s marketing • The effect of a firm’s nonmarketing resources on its marketing ...
0000 - Ohio University
0000 - Ohio University

... guerrilla marketing- marketing activities in which a firm “ambushes” consumers with promotional content in places they are not expecting to encounter this kind of activity ...
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Marketing mix modeling

Marketing mix modeling (MMM) is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.The techniques were developed by econometricians and were first applied to consumer packaged goods, since manufacturers of those goods had access to good data on sales and marketing support. The first companies dedicated to the commercial development of MMM were MMA (then Media Marketing Assessment) started in 1990 and the Hudson River Group founded in 1989. Other early pioneer-users of econometric modeling were the ATG group at the advertising agency JWT in the 1990s and later incorporated into MindShare ATG, BrandScience at Omnicom, and the specialist modeling agency OHAL since the late 1980s. These agencies took MMM from being a little-used and academic discipline to being a widespread and common marketing tool. Improved availability of data, massively greater computing power, and the pressure to measure and optimize marketing spend has driven the explosion in popularity as a marketing tool. In the recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies. Often in the digital media context, MMM is referred to as attribution modeling.
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