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Optimizing the Career Section of Your Corporate Web Site (for Job Seekers & Search Engines) Presented by Toby Dayton and Eric Caron LinkUp Important Terms & Phrases AJAX Web 2.0 HTML Javascript/CSS SEO LinkUp Social networking Social bookmarks Web Standards Compliance Flash, GIF, PNG, JPG SERP Label the section ‘Careers’ (& include it on your homepage) LinkUp Allow people to skim all openings (& get to any specific job in 2 clicks) LinkUp Each job needs a unique page (& be bookmarkable) LinkUp Your jobs should be in HTML (not PDF, DOC, etc.) LinkUp Registration should not be required to view job listings LinkUp Link every job to an ATS system LinkUp Make pages print-friendly LinkUp The order of information matters (as well as what is & isn’t included) LinkUp Frames are your worst enemy (Don’t use them) LinkUp All information should be in text (not graphics) LinkUp Use popular terms LinkUp