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1.1 Competitive Markets: Demand & Supply Sub-topic The nature of markets DEMAND The law of Demand SL/HL Core – Assessment Objectives AO1 – Outline the meaning of the term market. A place where buyers and sellers come together to carry out an economic transaction. AO1 – Define Demand. The ability and willingness of consumers to buy a quantity of a good or service at a certain price in a given time period, ceteris paribus. AO2 – Explain the negative causal relationship between price and quantity demanded. (Include ceteris paribus) As the price of a product falls, the quantity demanded of the product will usually increase, ceteris paribus. The Demand Curve AO1 – Describe the relationship between an individual consumer’s demand and market demand. Market demand is the sum total of all individual consumers’ demand. The demand curve represents the relationship between the price and the quantity demanded of a product, ceteris paribus. AO4 – Draw a demand curve. Non-price determinants of demand Movements along and shifts of the demand curve. AO2 – Explain the non-price determinants of demand. T,B,P,I,E. (Include references to normal vs. inferior goods, substitutes vs. complements, and demographics.) The non-price determinants of demand include tastes of consumers (can change due to seasonal changes or simply new trends), number of buyers (if the demographics of a population mean there are a large number of old people, there will be a higher demand for products they use, e.g. walking sticks), prices of substitutes of complements of the product (if a substitute good has a lower price, demand for the higher priced product will decrease in most cases, if the price of complements go down, e.g. DVD players, the demand for the complementary product will go up, e.g. DVDs), income of consumers (if the income of consumers rises the demand for normal goods, e.g. foreign holidays, will increase, however inferior goods, e.g. second hand clothing, will have a decrease in demand) and expectations of consumers (e.g. if consumers expect the price of a product to rise they may stock up on it and demand will increase in the short term). AO2 – Distinguish between movements along the demand curve and shifts of the demand curve. A change in price results in a movement along the demand curve. A change in nonprice determinants, a change in demand at every price, results in a shift of the demand curve. AO4 – Draw diagrams to show the difference. Movement along Demand Curve HL ONLY Linear Demand Functions SUPPLY The law of Supply Shift of Demand Curve Qd = a – bP. Slope = -b. Change in “a” = shift in demand curve. Change in “b” affects the steepness of the demand curve. AO4 – Plot a demand curve from the linear function (eg. Qd = 60 – 5P). AO1 – Define Supply. The ability and willingness of producers to produce a quantity of a good or service at a certain price in a given time period, ceteris paribus. AO2 – Explain the positive causal relationship between price and quantity supplied. (include ceteris paribus) As the price of a product rises, the quantity supplied of the product will usually increase, ceteris paribus. The Supply curve Non-price determinants of supply Movements along and shifts of the supply curve. AO1 – Describe the relationship between an individual consumer’s demand and market demand. Market supply is the sum total of all individual producers’ supply of a particular good or service. The supply curve represents the relationship between the price and the quantity supplied of a product, ceteris paribus. AO4 – Draw a supply curve. AO2 – Explain the non-price determinants of supply. RENT TP. (Include references to 4 factors of production.) AO2 – Distinguish between movements along the supply curve and shifts of the supply curve. A change in price results in a movement along the supply curve. A change in non-price determinants, a change in supply at every price, results in a shift of the supply curve. AO4 – Draw diagrams to show the difference. HL ONLY Linear supply function Qs = c + dope. Slope = d. Change in “c” = shift in supply curve. Change in “d” affects the steepness of the demand curve. AO4 – Plot a supply curve from the linear function (eg. Qs = –30 + 20P). MARKET EQUILIBRIUM Equilibrium and AO3 – Analyze, using diagrams, how changes in the determinants of demand or changes to equilibrium supply result in a new market equilibrium (Include references to excess demand and excess supply) AO4 – Calculate the equilibrium price and equilibrium quantity from linear demand and supply functions. AO4 – Plot demand and supply functions, and identify the equilibrium price and quantity. AO4 – Calculate the quantity of excess demand or excess supply using linear equations. THE ROLE OF THE PRICE MECHANISM Resource allocation AO2 – Explain how price acts as a signal and an incentive to consumers and producers, which results in a reallocation of resources. HL ONLY Calculating and illustrating equilibrium using linear equations MARKET EFFICIENCY Consumer surplus and Allocative Efficiency: The best allocation of resources from society’s point of view is Producer surplus at competitive market equilibrium, where community surplus (consumer surplus plus producer surplus) is maximized. AO2 – Explain the concept of consumer surplus. AO2 – Explain the concept of producer surplus. AO4 – Identify consumer and producer surplus on a demand and supply diagram.