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Download SEM 2 2.06 Guided Notes
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SEM II Guided Notes Name: _____________________ Obj 2.06 - Part A: Identify ambush strategies to use at other events What is Ambush Marketing? • Ambush marketing is __________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Reasons Businesses Use Ambush Marketing • It attracts consumers at the expense of ____________________________________________ • It is cheaper than being ________________________________________________________ Ambush Marketing used as a Marketing Strategy • A __________________________ associates itself with a sport/event • Uses_____________________________________________ • Handing out _________________________________________________________________ Part B: Develop viral sport/event marketing strategies What is Viral Marketing? • Viral Marketing _____________________________________________________ _________________________________________ Also known as “word-of-mouth marketing. Importance of Viral Marketing • It is the __________________________________________ option for advertising purposes Examples of viral marketing ______________________________________________________________________________ ______________________________________________________________________________ Part C: Explain considerations in using special events as a sales-promotion strategy What is a Special Event? • A Special Event _____________________________________________________ __________________________________________________________________ . Types of Special Events • ___________________________________________________________________________ • ___________________________________________________________________________ SEM II Guided Notes Name: _____________________ • ___________________________________________________________________________ • ___________________________________________________________________________ • ___________________________________________________________________________ Benefits of Using Special Events • Creates _______________________________ for main event • Builds additional ______________________________________ • Maintains ____________________________________ fan base • Creates _____________________________________________ • Increases ______________________________ (ticket, merchandise, concessions) Barriers to Using Special Events • ___________________________________________________________________________ • ______________________________________ of some events – Paying performers – Paying for giveaways Creating Special Event Plans • Develop strategies for success • Make a __________________________________________________ to ensure organization • ___________________________________________________________________________ • Consider ________________________________________ – Traffic, start/end time, shipment of giveaway items from manufacturer, set-up/clean-up, staffing, etc • ___________________________________________________________________________ • ___________________________________________________________________________ SWOT Analysis
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