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DATA ANALYSIS AND INTERPRETATION Getting Data Ready for Analysis  Editing Data Open-ended questions  Questionnaire data have to be checked for incompleteness and inconsistencies  Getting Data Ready for Analysis (Cont’d)  Handling blank responses   If substantial number of questions have been left unanswered: throw out the questionnaire If only few items are left blank:      Use midpoint Allow the computer to ignore the blank responses Mean value of responses of all those who have responded to that particular item Mean of the responses of this particular respondent to all other questions measuring this variable Random number Getting Data Ready for Analysis (Cont’d)  Coding   Categorization   Use coding sheet first Set up a scheme for categorizing variables such that several items that measuring a concept are all grouped together Entering data Data Analysis  Feel for the data   Mean, range, standard deviation, variance Testing goodness of data Reliability  Validity   Hypothesis testing