Download Computers and Advertising

Computers and
Advertising
By:
Jamie Goldberg
3 Major Ways of Using
Computers in
Advertising
1. Use of Multimedia in
Advertising and Promoting
2. Utilization of the internet
3. Layout
http://www.iit.edu/~cs485/papers/comput.htm
Multimedia
• Different applications of multimedia are used
everywhere from a desktop presentation in a
small travel agency to amazing multimedia
exhibitions on computer shows.
• Many applications do not require sophisticated
computer literacy.
• Animation, computer graphics, sound , and
video make computer presentations attracting
to all people.
• Interaction is one of the major advantages of
multimedia. You get a response from the
computer, and have a choice what to look for,
from start to finish.
http://www.iit.edu/~cs485/papers/comput.htm
Internet
• The internet is used in
advertising for many things
• It can be used for conducting
research about a product
• The internet is also used for
each individual advertising
business
Layout
• Computers are used when
formatting the layout of an ad
• Once an ad is finished, you use
the computer to change the
design of the ad
• Computers make it easy to
change and move things
Conclusion
• Computers are very
important to the field of
advertising
• Without them, it would be
hard to get the structure of
an ad
• It would also be difficult to
run an advertising firm