Format_Advertising Techniques
... DIFFERENTLY. (In other words, when different people watch the same show, they see different things; or when we listen to a song we might feel differently, etc.) 4. MEDIA HAVE COMMERCIAL CONSIDERATIONS. (People create media so they can make money.) 5. MEDIA HAVE IMBEDDED VALUES AND POINT OF VIEWS. (T ...
... DIFFERENTLY. (In other words, when different people watch the same show, they see different things; or when we listen to a song we might feel differently, etc.) 4. MEDIA HAVE COMMERCIAL CONSIDERATIONS. (People create media so they can make money.) 5. MEDIA HAVE IMBEDDED VALUES AND POINT OF VIEWS. (T ...
Chapter_3_ID2e_ekversion
... • Describes these in terms of propagation across representational state • Information is transformed through different media (computers, displays, paper, heads) ...
... • Describes these in terms of propagation across representational state • Information is transformed through different media (computers, displays, paper, heads) ...
source, message and channel factors
... • Definition: Mentioning/showing the competitor in your ad by way of comparison (and typically how we are better) • History: Early 80’s FTC lifts the ban on CA to enhance the provision of choice-making information to consumers. • Legal issues: Advantages must be substantiated • Used offensively (att ...
... • Definition: Mentioning/showing the competitor in your ad by way of comparison (and typically how we are better) • History: Early 80’s FTC lifts the ban on CA to enhance the provision of choice-making information to consumers. • Legal issues: Advantages must be substantiated • Used offensively (att ...
Memory
... but no barn. 17% in the experimental group (the group asked the leading questions) reported seeing a barn. Only 3% in the control group (not asked leading questions) made this error. ...
... but no barn. 17% in the experimental group (the group asked the leading questions) reported seeing a barn. Only 3% in the control group (not asked leading questions) made this error. ...
Heider`s Balance Theory Attitude
... cognitions concerning the self are discrepant. • How do we know this? – Get participants to commit “counterattitudinal behavior” (write essay in favor of large tuition hike). – Inject with (a) placebo, (b) tranquilizer, or (c) amphetamine (tell them it’s a memory drug). – Who reports great ...
... cognitions concerning the self are discrepant. • How do we know this? – Get participants to commit “counterattitudinal behavior” (write essay in favor of large tuition hike). – Inject with (a) placebo, (b) tranquilizer, or (c) amphetamine (tell them it’s a memory drug). – Who reports great ...
Perfume advertisements
... oppositions, „not positively defined by their content but negatively defined by their relation with other terms of the system” ads use distinctions existing in social mythologies to create distinctions between products ...
... oppositions, „not positively defined by their content but negatively defined by their relation with other terms of the system” ads use distinctions existing in social mythologies to create distinctions between products ...
Preparing print ads - Lindbergh School District
... Preparing Print Advertisements How can a business’ image be communicated thru it’s print ads? ...
... Preparing Print Advertisements How can a business’ image be communicated thru it’s print ads? ...
Ads R Us: Understanding Target Marketing
... spend large amounts of research time and money to learn what appeals to people based on their gender, class, age, religion, ethnicity, health, family upbringing, etc. This information guides them to develop ads that will appeal to groups with similar fantasies, fears, desires, insecurities, hopes – ...
... spend large amounts of research time and money to learn what appeals to people based on their gender, class, age, religion, ethnicity, health, family upbringing, etc. This information guides them to develop ads that will appeal to groups with similar fantasies, fears, desires, insecurities, hopes – ...
Summary of Chapter
... Informative ads present information to the audience in a straightforward matter. One of the keys to informative advertising is the placement of the ad. Informative ads are prepared extensively for radio advertisements, where only verbal communication is possible but are less common in television and ...
... Informative ads present information to the audience in a straightforward matter. One of the keys to informative advertising is the placement of the ad. Informative ads are prepared extensively for radio advertisements, where only verbal communication is possible but are less common in television and ...
gym Jeweller`s, baker, airline, cinema, gym
... • Problem: For many of today’s advertisers, ________ repeating old ideas is not a successful approach. • Solution: The advertisers look for other ways notice their products to make people ____________________ and forget the main purpose of the ads ...
... • Problem: For many of today’s advertisers, ________ repeating old ideas is not a successful approach. • Solution: The advertisers look for other ways notice their products to make people ____________________ and forget the main purpose of the ads ...
Working memory
... • Test 2 (non-word repetition task): – the experimenter read aloud non-word syllables (e.g., “mashpole,” “woop” “kintent.” ) to children. Then, children were asked to repeat the syllables. – Children’s ability to repeat the syllables was scored. ...
... • Test 2 (non-word repetition task): – the experimenter read aloud non-word syllables (e.g., “mashpole,” “woop” “kintent.” ) to children. Then, children were asked to repeat the syllables. – Children’s ability to repeat the syllables was scored. ...
news_2219
... Substantial advertising : emphasize on one ingredient of the brand Oblique advertising : seen from the point of view of another person Mythic advertising : stands on a myth ...
... Substantial advertising : emphasize on one ingredient of the brand Oblique advertising : seen from the point of view of another person Mythic advertising : stands on a myth ...
Defining Student Learning Goals Office of the Provost 1
... • Audience: Who will be performing the behavior? • Behavior: What behavior should the learner be able to do? • Condition: Under what conditions do you want the learner to be able to do it? • Degree: How well must it be done? SACS ...
... • Audience: Who will be performing the behavior? • Behavior: What behavior should the learner be able to do? • Condition: Under what conditions do you want the learner to be able to do it? • Degree: How well must it be done? SACS ...
File
... a happy go lucky family. The ad always has a neat and well-furnished home, wellmannered kids and the family is a simple and sweet kind of family. E.g. a dettol soap ad shows everyone in the family using that soap and so is always protected from germs. They show a florescent color line covering whole ...
... a happy go lucky family. The ad always has a neat and well-furnished home, wellmannered kids and the family is a simple and sweet kind of family. E.g. a dettol soap ad shows everyone in the family using that soap and so is always protected from germs. They show a florescent color line covering whole ...
Verbal versus Visual Message
... the use of pictures providing examples increased both immediate and delayed recall of product attributes. However, when the verbal information was already high in imagery value, the addition of pictures did not increase recall. The use of a visual that is inconsistent with the verbal content leads t ...
... the use of pictures providing examples increased both immediate and delayed recall of product attributes. However, when the verbal information was already high in imagery value, the addition of pictures did not increase recall. The use of a visual that is inconsistent with the verbal content leads t ...
ADVERTISING
... watches and uses the Internet. My opinion is that Internet is more important than TV because we can see something that we like an we can look it up on the Internet. I think TV advertising can sometimes be good for information we need. I think it is easy to do ads for children. In my opinion the gove ...
... watches and uses the Internet. My opinion is that Internet is more important than TV because we can see something that we like an we can look it up on the Internet. I think TV advertising can sometimes be good for information we need. I think it is easy to do ads for children. In my opinion the gove ...
11 - Cengage Learning
... context for text or pictures with verbal framing. • create knowledge structures: facilitate exemplar-based learning ...
... context for text or pictures with verbal framing. • create knowledge structures: facilitate exemplar-based learning ...
Document
... Date:____________________ Period:___ Overview: Ivan Pavlov discovered Classical Conditioning which is a form of learning through association.. The central rule to classical conditioning is that the unconditioned stimulus reflexively causes the unconditioned response. For example touching a hot stove ...
... Date:____________________ Period:___ Overview: Ivan Pavlov discovered Classical Conditioning which is a form of learning through association.. The central rule to classical conditioning is that the unconditioned stimulus reflexively causes the unconditioned response. For example touching a hot stove ...
Relationship between the Zeigarnik Effect and Consumer Attention
... words, fonts, colors, slogan etc to get hold of consumers’ attention. Print ads consists of three main elements the brand the text and the picture advertisers play around with them to create something new and unique to stand out from the rest so that the consumer would recognize the brand and retain ...
... words, fonts, colors, slogan etc to get hold of consumers’ attention. Print ads consists of three main elements the brand the text and the picture advertisers play around with them to create something new and unique to stand out from the rest so that the consumer would recognize the brand and retain ...
PPT
... perceived starting location is shifted in the direction of motion. This perceptual illusion was named after Friedrich Fröhlich, a German physiologist who discovered the phenomenon more than 80 years ago. ...
... perceived starting location is shifted in the direction of motion. This perceptual illusion was named after Friedrich Fröhlich, a German physiologist who discovered the phenomenon more than 80 years ago. ...
Preparing Print Advertisements
... Must be attention getter, responsible for 70-80% of the effectiveness of the sale Sometimes they have a subheadline to clarify or expand the main idea Usually stress one primary benefit Should be 7 words or less Successful ads use familiar sayings with a twist, ...
... Must be attention getter, responsible for 70-80% of the effectiveness of the sale Sometimes they have a subheadline to clarify or expand the main idea Usually stress one primary benefit Should be 7 words or less Successful ads use familiar sayings with a twist, ...
Shelf Sight Sequence™
... stocks, competitive pricing, plano-gram changes). Research shows that shoppers can visually miss as much as 1/3 of products across a category 2 , affecting even those products with high brand equity. New products typically have a failure rate of over 75%, due in part because they are often merchandi ...
... stocks, competitive pricing, plano-gram changes). Research shows that shoppers can visually miss as much as 1/3 of products across a category 2 , affecting even those products with high brand equity. New products typically have a failure rate of over 75%, due in part because they are often merchandi ...