• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Marketing/Entrepreneurship - Kalamazoo Regional Educational
Marketing/Entrepreneurship - Kalamazoo Regional Educational

... projects we do helped me a lot. I found a great job as a marketing assistant for a non-profit organization, and the skills I have acquired from this class make my job so much easier.” ...
Criteria for Development of Message Ideas
Criteria for Development of Message Ideas

... Homophily: Similarity among members Group attractiveness Density Degree of identity Tie strength Many facebook friends, LinkedIn contacts & twitter followers- a large social & or professional network ...
Select this.
Select this.

... • the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. ...
Lee Rainie and Barry Wellman, Networked: The New Social
Lee Rainie and Barry Wellman, Networked: The New Social

... increase in their number of friends,” having “23 percent more active network members than non-users” (p. 128). These figures should be considered with some caution, because the meaning of the word “friend” has changed in the age of Facebook and must now be understood in a broader sense. But the figu ...
Increase your Reach: Use the Tools you Have to Help More People
Increase your Reach: Use the Tools you Have to Help More People

... Has your agency done any marketing or outreach to your local community? How? ...
Online Advertising
Online Advertising

... 1. Social Networks and Online Communities 2. E-commerce Marketing Concepts 3. E-commerce Marketing Communications ...
IOSR Journal Of Humanities And Social Science (IOSR-JHSS) PP 72-76
IOSR Journal Of Humanities And Social Science (IOSR-JHSS) PP 72-76

... Communication through internet is more specified, with effective interactive strategy among its users. In recent days, internet advertising has taken new forms which have more advantages over the traditional mediums like print media, television and radio. Marketing communication is becoming precise, ...
Social CRM: The New Frontier of Marketing, Sales and Service
Social CRM: The New Frontier of Marketing, Sales and Service

... information—via the retailer’s or manufacturer’s websites. For most products, though, consumers still had to go to a physical store to purchase items and call the manufacturer for support. Today, consumers make their purchases either via retailers’ or manufacturers’ sites or retailers’ physical stor ...
Brand Consistency Whitepaper_Final.key
Brand Consistency Whitepaper_Final.key

... smartphones reflexively, with 67% of American mobile phone owners The Trend ...
JOB DESCRIPTION JOB TITLE: Marketing Manager LINE
JOB DESCRIPTION JOB TITLE: Marketing Manager LINE

...  Create, maintain and update the annual marketing plan.  Provide ideas and input on new areas of marketing, collaborations, promotions, awards etc.  Provide ideas on how to increase awareness of the company brand through marketing and PR campaigns.  Use Google Analytics and other measurement too ...
Understanding intoxicogenic identities
Understanding intoxicogenic identities

... Social media spaces are an extension of the field/space in which YP act out identities, gain, and depict capital Social capital - Who you know, and the social networks you participate in have social value; they provide resources based on group membership, relationships, and networks of influence – d ...
Coffee Klatch - Strategic Driven
Coffee Klatch - Strategic Driven

... • Coffee Klatch ran a promotion on FourSquare, a location based platform where consumers check in, comment and often receive offers. • This story is the experience of Matthew Gallizi. ...
Utilities worldwide are looking to enhance customer connect amidst
Utilities worldwide are looking to enhance customer connect amidst

... participation, and adoption of new programs and services ...
Increasing Profits Captain John`s Fawn Harbor and Marina Summer
Increasing Profits Captain John`s Fawn Harbor and Marina Summer

... Social Network Optimization and Management “Social media marketing is so important because it gives businesses direct access to both current and potential customers, allowing them to answer questions, showcase their brand, spread information and address issues in a conversational format.” http://so ...
Presentation on sociability
Presentation on sociability

... Designers of social user interfaces need Guidance from design guidelines Evaluation methods Heuristics ...
Integrating Social Media into Traditional Marketing Yvette Eisenhart
Integrating Social Media into Traditional Marketing Yvette Eisenhart

... a leading edge trend in marketing. There are several ways in which a company can successfully integrate social media into their marketing mix. It is necessary to ensure that you are providing enough information for consumers to be able to get the product they want. Carefully planning your social med ...
Analysis of Social Movements and Collectivity Utilizing Structural
Analysis of Social Movements and Collectivity Utilizing Structural

... Australia and the Pacific Rim. RAN uses activists, organizations, and concerned citizens by employing non-violent, direct action, training and education, and outreach programs designed to bring about reform in the boardrooms of the largest corporations. They also are educating consumers to reduce co ...
Marketing Your Business Online module
Marketing Your Business Online module

... after they have left, by posting reviews on websites such as TripAdvisor and discussing their travel experiences with friends and total strangers through social media websites such as Facebook, Twitter and Google+. Over recent years the online landscape has become increasingly complex and interconne ...
as PPTX-File
as PPTX-File

... Print, Online & Social Media. A large-scale research project with 27,563 consumers assessed the effects of the trnd campaign format “FMCG, Food & Co.”, when used in connection with other media. Combining such a campaign with TV, print, online or social media on average more than doubles the effect o ...
L_7_CMP_2013
L_7_CMP_2013

... The Internet has changed the ways individuals communicate and how the world coducts business. Web transformed traditional retaling by selling goods and services over internet. A company in practically any location could compete globally and the size of an organization´s operation make little differ ...
Tipping Points PPT
Tipping Points PPT

... – the threshold or critical point at which an idea, product, or message takes off or reaches critical mass. • Viral theory of marketing: – ideas and messages can be contagious just like diseases • The law of the few – It doesn’t take large numbers of people to generate a trend – A select few enjoy a ...
our Corporate Presentation
our Corporate Presentation

... Brand Identity building Logos, Taglines , Brochures and branding strategy ...
DIGITAL MARKETING AND ONLINE PRESENCE ANALYSIS Online
DIGITAL MARKETING AND ONLINE PRESENCE ANALYSIS Online

... at this time as there are many other ways to use what information is already in existence such as social channels and the email database to boost sales and stay top of mind. However, as CFM gets a better gauge of performance of these higher-priority items, a specific recommendation will be made if w ...
Marketing Manager Sandbox Suites is an established coworking
Marketing Manager Sandbox Suites is an established coworking

... Marketing Manager to help take our company to the next level. We’re looking for someone who’s smart, responsible, and well-connected to the local startup community to head our social media, partnerships, advertising and events efforts. The ideal candidate is someone who is passionate about entrepren ...
S Marketing on a TWO-WAY STREET
S Marketing on a TWO-WAY STREET

... “We also have the ability to listen in on what these groups are saying to each other, not just to us as marketers. With new digital platforms, marketers are drawing people in with a high level of interactivity that is creating more interest in and excitement about healthcare brands.” Mr. Ribotsky ad ...
< 1 ... 65 66 67 68 69 70 71 72 73 ... 85 >

Social commerce

Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.The term social commerce was introduced by Yahoo! in November 2005 which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content-sharing of online product information and advice.The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers ""to get advice from trusted individuals, find goods and services and then purchase them"". The social networks that spread this advice have been found to increase the customer's trust in one retailer over another.Social commerce aims to assist companies in achieving the following purposes. Firstly, social commerce helps companies engage customers with their brands according to the customers’ social behaviors. Secondly, it provides an incentive for customers to return to their website. Thirdly, it provides customers with a platform to talk about their brand on their website. Fourthly, it provides all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others.Today, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising. Technologies such as Augmented Reality have also been integrated with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools.Some academics have sought to distinguish ""social commerce"" from ""social shopping"", with the former being referred to as collaborative networks of online vendors; the latter, the collaborative activity of online shoppers.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report