• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
potensi media sosial sebagai media komunikasi pemasaran usaha
potensi media sosial sebagai media komunikasi pemasaran usaha

... Rapid development of Internet technology, the rise of social media is one of the development of Internet technologies that able to facilitate two-way communication. Previously confined to one-way communication. The presence of social media make marketers have direct access to consumers and caused a ...
the difference between corporate social
the difference between corporate social

... Compass Competition organized by HID (the Public Relations Association) under the “Social Responsibility Projects” category, as well Nokta Magazine’s “At the Peak” survey’s “Social Responsibility Campaigns” (www.opet.com.tr). The “Clean Toilet Campaign” created a consciousness in Turkey about toilet ...
Strategies to Grow Your Business
Strategies to Grow Your Business

... marketing, which is to elicit immediate response from the reader via your website or a landing page. The fundamental difference between a website and landing page: Website: content helps people find what they want, either on the home page or some other page. Landing page: a single page with content ...
CURRICULUM VITAE Jessica Rogers, PhD (ABD)
CURRICULUM VITAE Jessica Rogers, PhD (ABD)

... Evaluate adjunct faculty and team leads and manage performance on a weekly and term basis Serve as consultant in hiring of adjunct instructors and team leads and in determination of ongoing assignments, including decisions to off board Implement instructional and design strategies that engage studen ...
I-Want-to-Buy Moments
I-Want-to-Buy Moments

... Source: View count growth, Google Data, April 2015 vs. April 2014, U.S., classification was based on public data such as headlines, tags, etc., and may not account for every type of review video available on YouTube. ...
homework_moe_1
homework_moe_1

... a. low inflation and low unemployment. b. low inflation and high unemployment. c. high inflation and high unemployment. d. high inflation and low unemployment. ____ 32. Which of the following usually indicates a strong economy? a. Growth in services such as banking and restaurants b. Cautious spendi ...
The Power of Like
The Power of Like

... The findings from the first paper, while providing the groundwork for discussion on this paper, will not be examined in greater detail beyond the following summary of key findings: • Social media channels, most notably Facebook, represent a significant and growing opportunity to reach brand Fans – ...
the subconscious mind - a marketing tool
the subconscious mind - a marketing tool

... Marketing experts have instruments of motivation research into their campaigns. The stated aim is to manipulate the consumer. Consumption is Communication "The consumer world has become part of our communication."6 The consumer world is a mass medium. The difference from other media is that products ...
Document
Document

... because of Facebooks’ extreme popularity among general public (currently, there are around 2,5 million Facebook accounts in Serbia). The above mentioned statistics is consistent with findings of the two comprehensive studies previously done in Serbia by Ipsos Strategic Marketing (2011) and Universal ...
Boundless Study Slides
Boundless Study Slides

... • Traditionally, consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, purchase and dispose of products, services, experiences, or ideas. • The emergence of web technologies such as social media allow more opportunities for consumers, particula ...
Social Media Marketing Trends 2016
Social Media Marketing Trends 2016

... If there’s one thing marketers all over the world are struggling to keep up with it’s the everchanging social media. It affects all brands whether you’re a global giant or an upcoming startup, either in B2C or B2B markets. Also the impact within companies is widening: it’s not only about marketing o ...
Pearson Social Media Marketing text book supplements
Pearson Social Media Marketing text book supplements

... and effect. Viral growth is unpredictable; brands can find themselves recipients of either its negative or positive effects. ...
AMA Winter Marketing Educators` Conference
AMA Winter Marketing Educators` Conference

... Global Branding, Consumer Experiences, and Product Recalls Global Versus Local: Understanding Cultural Differences on Facebook Business Pages ...
3.04 Digital Marketing
3.04 Digital Marketing

...  Broadcast Media is any visual or auditory form of ...
The Digital Marketer
The Digital Marketer

... and develop a presence, real time.” Santora adds that Omni still spends on print by targeting “the right publications… where people are that in that dream stage of travel.” Omni also still uses some newspaper advertising to keep the company “top of mind” for things like annual Top 10 rankings. In th ...
determinants of consumers` perception towards pirated products
determinants of consumers` perception towards pirated products

... have suggested that social entrepreneurship is concerned with not-for profit activities, for example, Boschee (1998). However, Mair and Marti (2005) have argued that social entrepreneurship can take the form of not-for-profit as well as for profit business activities depending on the organization’s ...
Meredith Sneddon - Oxford Brookes University
Meredith Sneddon - Oxford Brookes University

... My time as a TDE marketing intern has given me a wide breadth of experience in many vital areas of marketing. The internship has been split into two main focuses, events and news and PR. An understanding of these areas as well as chances to participate in other key areas of marketing such as social ...
Technology 101 for the Small to Medium business
Technology 101 for the Small to Medium business

... Perfect place to create a business network! Great way to navigate organizations and know who’s who! Great place to ask/answer business related questions! Top professionals that keep their profiles up to date! Great way to find people with influence! Great place to find people that know people you kn ...
Job Description
Job Description

... website pages, SEO, PPC, social media and e-surveys  To assist in the delivery of email marketing campaigns, including transmission, data management and reporting  To post content on our social media platforms and to report on activity of all platforms, including those of our branches  To compile ...
Social Media Impact on Marketing and Operations of Small and
Social Media Impact on Marketing and Operations of Small and

... benefits of social media, the importance of social media use, the brand image and the integration of marketing online and offline. Thus, a social network channel can be built on a platform that is able to realize the internal motivation for investment and also seeks the best channel mix by setting u ...
Winning Strategies for Facebook and Instagram Ads
Winning Strategies for Facebook and Instagram Ads

... The challenge with Facebook’s retargeting solution is that it pulls images from a brand’s product feed – a steady yet insipid stream of stock photos and descriptions that are managed by ecommerce and web management teams. Not exactly inspiring. This information certainly serves its purpose on your w ...
Microsoft Word
Microsoft Word

... the use of an IMC can be a priceless tool for businesses. For IMC to have its required result, it needs to be a strategic mix of the appropriate communication methods such as advertising, promotion, direct marketing and public relations (PR). Additionally the message needs to be carefully selected a ...
KotlerMM_ch22
KotlerMM_ch22

... problem areas and opportunities, and recommending a plan of action to improve the company’s marketing performance. ...
Jason P. Payne
Jason P. Payne

... strategies. Putting strategy, content, creative and metrics together, all while publishing your business information and content to over 90 affiliate sites (Google, yahoo, Yelp, Bing) driving leads. Capturing customer data through our CRM, Sales Automation / funnel and Email Campaign software. A SaaS ...
English - SESRIC
English - SESRIC

... Along the horizontal axis are four key features of how social marketing programs might be Designed. The first feature is Honoring People not just focused or centered on them.(PHYSCOLOGIC APPROACH?) Honor means more; it demands from us to have empathy and insight into people's view of the puzzles we ...
< 1 ... 46 47 48 49 50 51 52 53 54 ... 85 >

Social commerce

Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.The term social commerce was introduced by Yahoo! in November 2005 which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content-sharing of online product information and advice.The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers ""to get advice from trusted individuals, find goods and services and then purchase them"". The social networks that spread this advice have been found to increase the customer's trust in one retailer over another.Social commerce aims to assist companies in achieving the following purposes. Firstly, social commerce helps companies engage customers with their brands according to the customers’ social behaviors. Secondly, it provides an incentive for customers to return to their website. Thirdly, it provides customers with a platform to talk about their brand on their website. Fourthly, it provides all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others.Today, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising. Technologies such as Augmented Reality have also been integrated with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools.Some academics have sought to distinguish ""social commerce"" from ""social shopping"", with the former being referred to as collaborative networks of online vendors; the latter, the collaborative activity of online shoppers.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report