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... participants and organizations participating in the plan’s timetables. The book will serve as a tool when the intentional building of a place-brand begins. The book is useful for place-marketing and place-branding students in universities and institutes, and also for regional and national actors. Th ...
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... importance of brand engagement and using ethical marketing practices, but they envision using specific parts of Web 2.0 more intensively than others in different circumstances. Other scholars and professionals recommend that companies participate in online communities to build brand equity or create ...
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Personal branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks).
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