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Social Media Impact on Marketing and Operations of Small and
Social Media Impact on Marketing and Operations of Small and

... The results of the first round Delphi analysis yield several insights that shed light on the future of social media use, benefits of social media, the importance of social media use, the brand image and the integration of marketing online and offline. Thus, a social network channel can be built on a ...
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Personal branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks).
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