Chapter 3 Learning and Consumer Involvement
... • Repetition is the basis for the idea that three exposures to an ad are necessary for the ad to be effective • The number of actual repetitions to equal three exposures is in question. ...
... • Repetition is the basis for the idea that three exposures to an ad are necessary for the ad to be effective • The number of actual repetitions to equal three exposures is in question. ...
Reinforcement? - DucoPsychology
... • 1. Can condition emotions 2. Conditioned emotion can generalize to other objects ...
... • 1. Can condition emotions 2. Conditioned emotion can generalize to other objects ...
Chapter Six
... – Presenting the UCS with Neutral Stimulus causes an association to form. The more you do it, the stronger the association. – Ex., ring a bell when you present food… – Eventually the bell ALONE will cause salivation ...
... – Presenting the UCS with Neutral Stimulus causes an association to form. The more you do it, the stronger the association. – Ex., ring a bell when you present food… – Eventually the bell ALONE will cause salivation ...
Bernstein_06_Learning
... – Presenting the UCS with Neutral Stimulus causes an association to form. The more you do it, the stronger the association. – Ex., ring a bell when you present food… – Eventually the bell ALONE will cause salivation ...
... – Presenting the UCS with Neutral Stimulus causes an association to form. The more you do it, the stronger the association. – Ex., ring a bell when you present food… – Eventually the bell ALONE will cause salivation ...
Operant Conditioning
... environment. For example, after exploring a maze, rats act as if they have learned a cognitive map of it. (Tolman) ...
... environment. For example, after exploring a maze, rats act as if they have learned a cognitive map of it. (Tolman) ...
learning part one
... • Involuntary. • The salivation had become associated with, and conditioned to, a new stimulus – the lab tech. ...
... • Involuntary. • The salivation had become associated with, and conditioned to, a new stimulus – the lab tech. ...
Chapter 3: SENSORY PROCESSES
... 1) They do not depend upon our ignorance 2) They do not "occur" at the retina 3) They do not depend on movement of the eye. ...
... 1) They do not depend upon our ignorance 2) They do not "occur" at the retina 3) They do not depend on movement of the eye. ...
Innate and Learned Behavior
... • Classical Conditioning • Operant Conditioning (Trial and error) • Habituation ...
... • Classical Conditioning • Operant Conditioning (Trial and error) • Habituation ...
Unit 6 Study Guide
... 14. Define shaping. Explain when it is used in instrumental conditioning. 15. Discuss the differences between primary and secondary reinforcers. 16. Define continuous and partial reinforcement schedules. Compare and contrast the fixed-ratio, variable-ratio, fixed-interval, and variable-interval rein ...
... 14. Define shaping. Explain when it is used in instrumental conditioning. 15. Discuss the differences between primary and secondary reinforcers. 16. Define continuous and partial reinforcement schedules. Compare and contrast the fixed-ratio, variable-ratio, fixed-interval, and variable-interval rein ...
Learning
... The process of pairing a conditioned stimulus with a stimulus that elicits a response that is incompatible with an unwanted conditioned response. Another child’s fear of rabbits was removed by pairing the stimulus which elicited fear with a stimulus that elicited happiness. ...
... The process of pairing a conditioned stimulus with a stimulus that elicits a response that is incompatible with an unwanted conditioned response. Another child’s fear of rabbits was removed by pairing the stimulus which elicited fear with a stimulus that elicited happiness. ...
research_paper_.edt_
... extinct. To evoke this previously learned salivation response, one can ring a bell paired with food. After extinction, relearning can be accomplished at a more rapid rate compared to what was required initially. However, re-extinction occurs if the response is not strengthened again. Stimulus genera ...
... extinct. To evoke this previously learned salivation response, one can ring a bell paired with food. After extinction, relearning can be accomplished at a more rapid rate compared to what was required initially. However, re-extinction occurs if the response is not strengthened again. Stimulus genera ...
Section One: Classical Conditioning
... Most famous for his work on the digestion of the dog, which included the first work on classical conditioning ...
... Most famous for his work on the digestion of the dog, which included the first work on classical conditioning ...
• - Suddenlink
... Most famous for his work on the digestion of the dog, which included the first work on classical conditioning ...
... Most famous for his work on the digestion of the dog, which included the first work on classical conditioning ...
Chapter 08
... neutral stimulus needs to come before the unconditioned stimulus. 2. The time in between the two stimuli should be about half a second. ...
... neutral stimulus needs to come before the unconditioned stimulus. 2. The time in between the two stimuli should be about half a second. ...
behaviorist sept 30 1015
... Behaviorists believe that learning takes place as the result of a response that follows on a specific stimulus. By repeating the S-R cycle the organism (may it be an animal or human) is conditioned into repeating the response whenever the same stimulus is present. Behavior can be modified and learni ...
... Behaviorists believe that learning takes place as the result of a response that follows on a specific stimulus. By repeating the S-R cycle the organism (may it be an animal or human) is conditioned into repeating the response whenever the same stimulus is present. Behavior can be modified and learni ...
Memory
... neutral stimulus needs to come before the unconditioned stimulus. 2. The time in between the two stimuli should be about half a second. ...
... neutral stimulus needs to come before the unconditioned stimulus. 2. The time in between the two stimuli should be about half a second. ...
Chapter 08 ppt from book
... neutral stimulus needs to come before the unconditioned stimulus. 2. The time in between the two stimuli should be about half a second. ...
... neutral stimulus needs to come before the unconditioned stimulus. 2. The time in between the two stimuli should be about half a second. ...
Lecture 4: Classical conditioning
... – Strength gradually increases with trials • E.g., slobber more after each CS-US pairing ...
... – Strength gradually increases with trials • E.g., slobber more after each CS-US pairing ...
Chapter 5 Powerpoint - Destiny High School
... extinguished response after the passage of time, without further training Extinction does not erase conditioned responses, extinction occurs because new learning interferes with pervious learned response We overcome this interference with renewal effect ...
... extinguished response after the passage of time, without further training Extinction does not erase conditioned responses, extinction occurs because new learning interferes with pervious learned response We overcome this interference with renewal effect ...
learning test
... 1. With which of the following quotes would you most associate B .F. Skinner? a. “To my mind, empathy in itself is a healing agent.” b. “Just as hunger impels a person to eat, so does dissonance impel a person to change his opinions or behavior.” c. “Operant conditioning shapes behavior as a sculpto ...
... 1. With which of the following quotes would you most associate B .F. Skinner? a. “To my mind, empathy in itself is a healing agent.” b. “Just as hunger impels a person to eat, so does dissonance impel a person to change his opinions or behavior.” c. “Operant conditioning shapes behavior as a sculpto ...
Neurons: How the brain communicates
... Generalization - producing the same CR for a similar CS (e.g., all alcohol; anything that looks like a white rat) Discrimination - produces a CR for only a very specific CS (e.g. only “Mad Dog” wine; only the white rat) One time conditioning (Garcia effect) - learning occurs after a single pai ...
... Generalization - producing the same CR for a similar CS (e.g., all alcohol; anything that looks like a white rat) Discrimination - produces a CR for only a very specific CS (e.g. only “Mad Dog” wine; only the white rat) One time conditioning (Garcia effect) - learning occurs after a single pai ...
ch_05_PPTs
... • type of learning discovered by Russian physiologist Ivan Pavlov who was studying digestion in dogs ...
... • type of learning discovered by Russian physiologist Ivan Pavlov who was studying digestion in dogs ...
Conditioning Definitions - No Spaces Between
... reinforced only after a specified number of responses. 15. the learned response to the previously neutral stimulus. 16. a schedule of reinforcement where the first response and subsequent responses are rewarded only after a specified amount of time has elapsed. 17. the tendency for the conditioned s ...
... reinforced only after a specified number of responses. 15. the learned response to the previously neutral stimulus. 16. a schedule of reinforcement where the first response and subsequent responses are rewarded only after a specified amount of time has elapsed. 17. the tendency for the conditioned s ...
Classical conditioning
Classical conditioning (also known as Pavlovian or respondent conditioning) is a learning process in which an innate response to a potent stimulus comes to be elicited in response to a previously neutral stimulus; this is achieved by repeated pairings of the neutral stimulus with the potent stimulus. The basic facts about classical conditioning were discovered by Ivan Pavlov through his famous experiments with dogs. Together with operant conditioning, classical conditioning became the foundation of Behaviorism, a school of psychology that dominated psychology in the mid-20th century and is still an important influence on the practice of psychological therapy and the study of animal behaviour (ethology). Classical conditioning is now the best understood of the basic learning processes, and its neural substrates are beginning to be understood.