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Title: Mobile Business Strategy in the US Airline Industry
Title: Mobile Business Strategy in the US Airline Industry

... In recent years, many major US airlines have implemented first generation initiatives emphasizing the potential of m-business to differentiate their product and to reduce process costs. Most applications of m-business simply provide travelers with information. In addition, some airlines have reconfi ...
Customer Insight for Retail Banking with Oracle Financial
Customer Insight for Retail Banking with Oracle Financial

... Oracle Financial Services Customer Insight for retail banking helps drive marketing efficiency and optimization through relevant communications customized to customer segments. Before engaging customers in a campaign, marketers can now go through strategic segmentation steps to ensure they are targe ...
My Lawn App from Scotts Plants the Seeds of Success with Fiksu
My Lawn App from Scotts Plants the Seeds of Success with Fiksu

... Seeds of Success with Fiksu Media Group Overview Lawn care might not be one of the verticals you’d think of first when it comes to innovation in mobile—but industry giant Scotts Miracle-Gro is working to change that perception as they help homeowners get the better lawns they want. After updating th ...
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how issuers can get, keep, and grow the omnichannel customer

... acquisition equation also includes in-branch collateral and ATM communications. Branches must be ready to sell and service prospects. To provide a seamless experience for customers across every touch point, the physical points of contact should be easy and empowering. And while consumers do more ban ...
How Mobile Vouchers are Transforming Mobile Marketing
How Mobile Vouchers are Transforming Mobile Marketing

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Mobile Website / Mobile Applications Development
Mobile Website / Mobile Applications Development

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Relationship-First Marketing for a Mobile World
Relationship-First Marketing for a Mobile World

... app, or visit a mobile-optimized website. • Incentives: Coupons and sweepstakes are powerful tools to help build your mobile list. Offering consumers an attention grabbing incentive either online or in-store opens a conversation with your brand and gives your customer the motivation to opt in. Man ...
Location-Based Advertising and Marketing
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marketing and conference expenses
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Gartner Market Guide
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Roberts_IM3e_IM_ch16 - Dr. Robert Davis (Ph.D) FCIM (UK)
Roberts_IM3e_IM_ch16 - Dr. Robert Davis (Ph.D) FCIM (UK)

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Appnext releases the first Self-Serve Advertising Platform offering
Appnext releases the first Self-Serve Advertising Platform offering

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Creafi Online Media Mobile
Creafi Online Media Mobile

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m-REACH Presentation
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Understanding Financial Regulation And How It Works
Understanding Financial Regulation And How It Works

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MercuryMD Case Study
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The Rise of Mobile Marketing Spend in Retail
The Rise of Mobile Marketing Spend in Retail

... and commerce? Retailers today recognize the impact that mobile is having on their business and on consumers, and they have steadily begun to invest more marketing dollars into building out their mobile platforms. However, in 2015, many retailers still allocated a majority of marketing dollars toward ...
Mobile - Marketing Cloud
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Mobile Shelf Space
Mobile Shelf Space

... status as a staple on customers’ mobile shelves. Within each of these four stages, your brand can land a spot among your audience’s favorite apps, streaming content, and contacts—if you provide long-term value instead of a short-term sales pitch. From the initial steps of welcoming new mobile subscr ...
The University of Georgia  College of Agricultural and Environmental Sciences
The University of Georgia College of Agricultural and Environmental Sciences

... The following are written responses to questions pertaining to poultry slaughtering in Georgia. They have a focus on slaughtering poultry via a mobile processing facility. The response letter was dated March 14, 2005. ...
monternet
monternet

... In this case, operators can rank various products from different aspects, such as ranking of new songs, ranking of the most popular games, and ranking of the most beautiful scenery pictures. In this way, the operator can help guide subscribers in the selection and consumption process. Flexible produ ...
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Mobile banking

Mobile banking is a term used to refer to systems that allow customers of a financial institution to conduct a number of financial transactions through a mobile device such as a mobile phone or tablet.Mobile banking differs from mobile payments, which involve the use of a mobile device to pay for goods or services either at the point of sale or remotely, analogously to the use of a debit or credit card to effect an EFTPOS payment.The earliest mobile banking services were offered over SMS, a service known as SMS banking. With the introduction of smart phones with WAP support enabling the use of the mobile web in 1999, the first European banks started to offer mobile banking on this platform to their customers.Mobile banking has until recently (2010) most often been performed via SMS or the mobile web. Apple's initial success with iPhone and the rapid growth of phones based on Google's Android (operating system) have led to increasing use of special client programs, called apps, downloaded to the mobile device. With that said, advancements in web technologies such as HTML5, CSS3 and JavaScript have seen more banks launching mobile web based services to complement native applications. A recent study (May 2012) by Mapa Research suggests that over a third of banks have mobile device detection upon visiting the banks' main website. A number of things can happen on mobile detection such as redirecting to an app store, redirection to a mobile banking specific website or providing a menu of mobile banking options for the user to choose from.
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