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MARKETING RESEARCH
MARKETING RESEARCH

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... A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. Integrated Marketing Communication is more than the co ...
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... functions of marketing for that product or service: Channel Management, Financing, Marketing Information Management, Pricing, Product/Service Management, and Promotion. Groups will submit a brief written explanation, and then will present to the class ONE of the functions- in a 3-5 minute ...
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... • Validity - extent to which the research measures what it was intended to measure – If you intend to measure if a consumer will buy the brand, then a question that asks him how much he/she likes the brand is not a valid question. • Representativeness - extent to which consumers in the study are sim ...
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... ...
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Bayesian inference in marketing



Bayesian inference in marketing is the application of Bayes’ theorem to marketing. Here, Bayesian inference allows for decision making and market research evaluation under uncertainty and with limited data.
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