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Lecture5
Lecture5

... Market objectives could also be process driven (e.g. to reduce service/waste time), distribution centered (e.g establishment of super storage technique), market communication centered (increase number of sales reps) or price objective. 3. Resources, skills and abilities:- These may be described as t ...
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... strategies and implement account direction positively. An excellent communicator and leader with an emphasis on utilising the strengths of colleagues and creating an environment of forward thinking ideas driven by business needs, sales targets and innovative marketing solutions. ...
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... Cross functional lead responsibility for the successful international launch of the all new X Car and Speedwagon which resulted in increased volume and profitability. ...
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Bayesian inference in marketing



Bayesian inference in marketing is the application of Bayes’ theorem to marketing. Here, Bayesian inference allows for decision making and market research evaluation under uncertainty and with limited data.
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