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Envirofit International: Cracking the BoP Market
Envirofit International: Cracking the BoP Market

... The higher fuel efficiency of the Envirofit stoves would require less income to go towards fuel, and therefore leave families with more disposable income For families at the upper end (Rs. 350) of the target market, the average Envirofit stove is extremely affordable given the data on the proportion ...
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Angie Hilgeford PMR - Fort Wayne

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slides - University of California, Berkeley

... Define Marketing Mix (4P’s) ...
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Bayesian inference in marketing



Bayesian inference in marketing is the application of Bayes’ theorem to marketing. Here, Bayesian inference allows for decision making and market research evaluation under uncertainty and with limited data.
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