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Marketing - EBS Student Services
Marketing - EBS Student Services

Woodside 2015 Iconic Studies in Marketing
Woodside 2015 Iconic Studies in Marketing

... This essay suggests that the study of iconic studies relevant to advancing marketing knowledge is beneficial. The study here asks and provides answers to the following questions. What are examples of iconic studies relevant to the marketing discipline? What are the ingredient recipes in these iconic ...
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Bayesian inference in marketing



Bayesian inference in marketing is the application of Bayes’ theorem to marketing. Here, Bayesian inference allows for decision making and market research evaluation under uncertainty and with limited data.
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