Journal of Hospitality & Leisure Marketing
... Based on a sample of 184 respondents, this study showed that "value for money of the tour package" was the most important factor affecting one's choice of a travel agency, followed by "reputation of the travel agency. " Nine factors were derived from 27 attributes using factor analysis. With the fac ...
... Based on a sample of 184 respondents, this study showed that "value for money of the tour package" was the most important factor affecting one's choice of a travel agency, followed by "reputation of the travel agency. " Nine factors were derived from 27 attributes using factor analysis. With the fac ...
Sports as marketing instrument
... Recommendations for marketing managers o Beforehand: formulate concrete, measurable goals for sports marketing (which results are expected and evaluated) and then adjust and choose a strategy and specific sports marketing instrument. 1. If an official media-purchase around sports events is chosen, c ...
... Recommendations for marketing managers o Beforehand: formulate concrete, measurable goals for sports marketing (which results are expected and evaluated) and then adjust and choose a strategy and specific sports marketing instrument. 1. If an official media-purchase around sports events is chosen, c ...
Ethical Relativism
... the various ethical systems different cultures have, but we can’t legitimately argue that any one set is better or worse than any other. ...
... the various ethical systems different cultures have, but we can’t legitimately argue that any one set is better or worse than any other. ...
Ch 17 Oligopoly - Intro
... • Businesses that are part of an oligopoly share some common characteristics: • They are less concentrated than in a monopoly, but more concentrated than in a competitive system. ...
... • Businesses that are part of an oligopoly share some common characteristics: • They are less concentrated than in a monopoly, but more concentrated than in a competitive system. ...
Chapter 10
... Ethical Dilemmas and Morals • Ethical dilemmas arise when moral issues raise questions that cannot be answered with a simple, clearly defined rule, fact or authoritative view. • Moral dilemmas occur when some evidence indicates that an act is morally right and some evidence indicates the act is mor ...
... Ethical Dilemmas and Morals • Ethical dilemmas arise when moral issues raise questions that cannot be answered with a simple, clearly defined rule, fact or authoritative view. • Moral dilemmas occur when some evidence indicates that an act is morally right and some evidence indicates the act is mor ...
Dice Game
... It is January 15, participants have the opportunity to forward contract grain at $2.50 per bushel. They can lock in that price for none, 1/3, 2/3, or all of expected production. Have the teams record how much was sold at that price. Now assume it is May 15. Roll one dice to determine the weather for ...
... It is January 15, participants have the opportunity to forward contract grain at $2.50 per bushel. They can lock in that price for none, 1/3, 2/3, or all of expected production. Have the teams record how much was sold at that price. Now assume it is May 15. Roll one dice to determine the weather for ...
NCDA Ethics
... a conflict that requires a decision or action from among two or more morally acceptable courses of action ...
... a conflict that requires a decision or action from among two or more morally acceptable courses of action ...
Chapter 7
... eg usage rates: heavy , medium, and light users, and nonusers eg user status: potential users, nonusers, ex-users, regulars, first timers, and users of competitors’ products ...
... eg usage rates: heavy , medium, and light users, and nonusers eg user status: potential users, nonusers, ex-users, regulars, first timers, and users of competitors’ products ...
This paper utilises lines of ethical argumentation to
... method of supply is common to Thai culture and the children seemed happy would suggest the product manager should use the Thai supplier. However, when one imposes Western norms upon them, the entrapment of children into work is most definitely unethical. This one small example shows how difficult so ...
... method of supply is common to Thai culture and the children seemed happy would suggest the product manager should use the Thai supplier. However, when one imposes Western norms upon them, the entrapment of children into work is most definitely unethical. This one small example shows how difficult so ...
Ethics Versus Morality
... Science students learn the scientific method—a model that guides how a proper experiment should be conducted. In the same manner, many ethical models have been proposed to guide individuals in applying their morality to business decisions. ...
... Science students learn the scientific method—a model that guides how a proper experiment should be conducted. In the same manner, many ethical models have been proposed to guide individuals in applying their morality to business decisions. ...
Statistics for Marketing and Consumer Research
... Statistics for Marketing & Consumer Research Copyright © 2008 - Mario Mazzocchi ...
... Statistics for Marketing & Consumer Research Copyright © 2008 - Mario Mazzocchi ...
National Marketing and Promotion Strategy
... “...includes selling and offering for sale and buying, pricing, assembling, packing, processing, transporting, storing and any other act necessary to prepare the product in a form or to make it available at a place and time for purchase for consumption...”. The definition of promotion is “...stands ...
... “...includes selling and offering for sale and buying, pricing, assembling, packing, processing, transporting, storing and any other act necessary to prepare the product in a form or to make it available at a place and time for purchase for consumption...”. The definition of promotion is “...stands ...
New York Times
... fireplace, a honed Prada black-marble slab for the kitchen counter and the best Sub-Zero, Wolf, Miele and Waterworks appliances. The building has a residents’ gym, an unusual perk for a boutique building. All seven units, including two penthouses and two maisonettes, should be done by December. “The ...
... fireplace, a honed Prada black-marble slab for the kitchen counter and the best Sub-Zero, Wolf, Miele and Waterworks appliances. The building has a residents’ gym, an unusual perk for a boutique building. All seven units, including two penthouses and two maisonettes, should be done by December. “The ...
Myths about Business Ethics
... Myth 7: Ethics can't be managed. Ethics is always "managed" -- but, too often, indirectly. • For example, the behavior of the organization's founder or current leader is a strong moral influence, or directive if you will, on behavior or employees in the workplace. • Strategic priorities (profit max ...
... Myth 7: Ethics can't be managed. Ethics is always "managed" -- but, too often, indirectly. • For example, the behavior of the organization's founder or current leader is a strong moral influence, or directive if you will, on behavior or employees in the workplace. • Strategic priorities (profit max ...
What is ethics
... the needs and rights of others • Choice or decision affect single person’s interest (no consideration of other people’s interest) • Actions done from a perspective of self-interest • Action is moral conduct if it produces favorable consequences to the individual • One can pursue good but motive is o ...
... the needs and rights of others • Choice or decision affect single person’s interest (no consideration of other people’s interest) • Actions done from a perspective of self-interest • Action is moral conduct if it produces favorable consequences to the individual • One can pursue good but motive is o ...
10/14/15
... “Marketing Communications Plan, Why? and How?” Thuy started with a discussion of what we do as marketers and communicators stating that we wear a lot of hats. We also have many target audiences – media, faculty, students, alumni, next generation of students and the world. Also, the ways we get the m ...
... “Marketing Communications Plan, Why? and How?” Thuy started with a discussion of what we do as marketers and communicators stating that we wear a lot of hats. We also have many target audiences – media, faculty, students, alumni, next generation of students and the world. Also, the ways we get the m ...
Chapter_5
... What Are Values? • Values: “Constructs representing generalized behaviors or states of affairs that are considered by the individual to be important.” • They play a fairly central role in one’s overall psychological makeup. – They can affect behavior in a variety of situations. ...
... What Are Values? • Values: “Constructs representing generalized behaviors or states of affairs that are considered by the individual to be important.” • They play a fairly central role in one’s overall psychological makeup. – They can affect behavior in a variety of situations. ...
Improving Customer Relationships and Sales
... (Hosmer 1985). Various moral philosophies explain how individuals create ethical standards for determining right from wrong. As such, these philosophies form the basis for one’s moral values. Because it is difficult to study actual moral behavior, moral judgment (an antecedent to moral behavior) has ...
... (Hosmer 1985). Various moral philosophies explain how individuals create ethical standards for determining right from wrong. As such, these philosophies form the basis for one’s moral values. Because it is difficult to study actual moral behavior, moral judgment (an antecedent to moral behavior) has ...
Facing the Challenge of the US Market
... the US market and the challenges that face companies when entering the US. Mr Brugger will present the participating companies his American perspective on how to do business in the US. As Regional Manager in DI International Business Development, Mr Lars Tejlgård has been closely involved in working ...
... the US market and the challenges that face companies when entering the US. Mr Brugger will present the participating companies his American perspective on how to do business in the US. As Regional Manager in DI International Business Development, Mr Lars Tejlgård has been closely involved in working ...
ethical approaches to public relations
... notion of autonomy and respect for persons. 5 The model proceeds through several phases. • Phase 1 is issue identification in which the PR practitioner must determine the importance of the issue. Typically, only complex issues move through the succeeding phases. Smaller issues are usually handled im ...
... notion of autonomy and respect for persons. 5 The model proceeds through several phases. • Phase 1 is issue identification in which the PR practitioner must determine the importance of the issue. Typically, only complex issues move through the succeeding phases. Smaller issues are usually handled im ...
EC strategy on alcohol marketing by Jonathan Back (DG
... Advertising Round Table Main conclusions Self-regulation is not an alternative to law. On the contrary, it works best within a clear legal framework that allows non-legislative approaches but also backs them up. The legitimacy of SR does not, and could not preclude legal bans. SROs may fail or refu ...
... Advertising Round Table Main conclusions Self-regulation is not an alternative to law. On the contrary, it works best within a clear legal framework that allows non-legislative approaches but also backs them up. The legitimacy of SR does not, and could not preclude legal bans. SROs may fail or refu ...
THE PERSUADERS Teacher`s Guide
... Communities across the United States are considering whether or not to sell naming rights to things that were once named after locations, contributors, function, or in honor of special achievement. Choose one of these reality-based scenarios: a subway station, a stadium built with tax dollars, or a ...
... Communities across the United States are considering whether or not to sell naming rights to things that were once named after locations, contributors, function, or in honor of special achievement. Choose one of these reality-based scenarios: a subway station, a stadium built with tax dollars, or a ...
Presentation on New Product Developments
... Specialist marketing – low cost Will probably license out in rest of EU EU labour induction market estimated at £32m ...
... Specialist marketing – low cost Will probably license out in rest of EU EU labour induction market estimated at £32m ...
First Light Craft Show - Huronia Historical Parks
... First Light Craft Show November 27th, 28th, and 29th, 2014 Applying is Simple The following criteria have been developed to improve and secure top quality standards for the show. Huronia Historical Parks would like to represent a balanced cross section of medium, to promote Ontario’s diversity by pr ...
... First Light Craft Show November 27th, 28th, and 29th, 2014 Applying is Simple The following criteria have been developed to improve and secure top quality standards for the show. Huronia Historical Parks would like to represent a balanced cross section of medium, to promote Ontario’s diversity by pr ...
Document
... • An action is ethical based on whether it produces the greatest good for the greatest number of people upon which it has an effect. • A cost-benefit analysis must be performed to determine the effects of competing alternatives on the persons affected. • The best alternative is the one that produces ...
... • An action is ethical based on whether it produces the greatest good for the greatest number of people upon which it has an effect. • A cost-benefit analysis must be performed to determine the effects of competing alternatives on the persons affected. • The best alternative is the one that produces ...