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Marketing Basics for Fundraisers - AFP
Marketing Basics for Fundraisers - AFP

...  People will pay high prices for something they want…or something they think they can’t get ...
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What is a Marketing Information System

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... Geocentricity is a compromise between the two ethnocentricity and polycentricity. It could be argued that this attitude is the most important of the three. Geocentricity is an orientation that considers the whole world rather than any particular country as the target market. As such, “international” ...
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Sales process engineering

Sales process engineering is the engineering of better sales processes. It is thus the quest to design better ways of selling, making salespeople's efforts more productive. It has been described as ""the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process"". Selden pointed out that in this context, sales referred to the output of a process involving a variety of functions across an organization, and not that of a ""sales department"" alone. Primary areas of application span functions including sales, marketing, and customer service.
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