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Marketing & Sales
Marketing & Sales

... Collateral materials: developing a Media/Sales Kit ...
NCI Building Systems Honored By AMA As Marketer of the Year in
NCI Building Systems Honored By AMA As Marketer of the Year in

... attributed to a focus on market segmentation that has effectively aligned sales and marketing in support of well-orchestrated growth initiatives. “We are honored to be recognized by the AMA as the Marketer of the Year in the manufacturing category, and thank them for the opportunity to share the spo ...
our Corporate Presentation
our Corporate Presentation

... Have your brand Identity handcrafted by us ...
Ch 10
Ch 10

... applications of each. ...
The Key Factor for Rapid Change in Cultures and Traditions; and the Proof of the Emergence of “The Marketing Opportunity Life-Cycle” Theory:
The Key Factor for Rapid Change in Cultures and Traditions; and the Proof of the Emergence of “The Marketing Opportunity Life-Cycle” Theory:

... marketing. Hence, the journal brilliantly allows the readers to be fully aware of these concepts and terms. It also describes how the two correlated aspects usually change slowly. By the same token, the paper explores the only factor that changes cultures and traditions rapidly which is protesting a ...
LECTURE 13
LECTURE 13

... Sales Promotion is a marketing activities that provide extra value or incentives to the sales force, distributors, or ultimate consumers and can stimulate immediate ...
TRICYCLE THEATRE CO LTD
TRICYCLE THEATRE CO LTD

... The Tricycle views the world through a variety of lenses, bringing unheard voices into the mainstream. It presents high-quality and innovative work, which provokes debate and emotionally engages. Located in Brent, the most diverse borough in London, the Tricycle is a local venue with an internationa ...
HOW OLD MARKETING BOOKS BECAME
HOW OLD MARKETING BOOKS BECAME

... 2 shredded sheets of a different marketing book. Showing every recipient we tore multiple marketing books apart. We used old media to sell more new media in the future. We told marketeers it was time to catch up with the new technologies and their consumers. And made it clear it was time to sign up ...
Developing Interscholastic Marketing Strategies and
Developing Interscholastic Marketing Strategies and

... interscholastic sports marketing? ...
Staff Briefing – Job Evaluation
Staff Briefing – Job Evaluation

... To maintain the Data Management System, involving liaison with both internal and external partners. ...
Social Marketing
Social Marketing

... program. › Primary audiences is the target audience to ...
Will Smartphones, Tablets and Social Media Marketing be the
Will Smartphones, Tablets and Social Media Marketing be the

... media marketing has increased by 40% over the past 12 months. • The three top online marketing tactics for small businesses are search marketing (40%), social networking (36%) and email marketing (36%) • Traditional marketing tactics are declining. • In 2010, print advertising went down by 33%, the ...
File
File

... intended to persuade an audience (viewers, readers or listeners) to take some action. ...
BUSINESS PROBLEM CASE STUDY
BUSINESS PROBLEM CASE STUDY

... owners with each new one adding their own code. These layered campaigns were always being executed, but the reasons for some of the coding were not always understood - especially since many business rules had changed over time. The situation was further intensified by different coding interpretation ...
Marketing Management
Marketing Management

... • 5 Cs, STP and 4 Ps are interdependent – Marketers must understand how one decision impacts other decisions ...
Ambush Marketing
Ambush Marketing

... – money, products, equipment, services, or any combination. ...
Gujarat Survey Research Agency.
Gujarat Survey Research Agency.

... learning when executing subsequent marketing activities. Execution model based on real-time effectiveness tracking and ongoing learning: G.S.R.A builds research elements into the entire execution process, measuring effectiveness at each stage. This regular tracking helps in keeping the execution pro ...
CHAPTER 1: Marketing Intro
CHAPTER 1: Marketing Intro

... 2. SALES ERA: – "Creative advertising & selling will overcome customer resistance & convince them to buy” – between 1925 & early 1950's – selling was main focus of marketing ...
Job DESCRIPTION
Job DESCRIPTION

... Manage the day-to-day running of the office whilst supporting the team in all areas. Responsible for the administration of the department including budgets, day-to-day requirements as well as monitoring all company websites and social media platforms as set by the Senior Marketing Officer and in con ...
marketing
marketing

... 2)Place: i.e. how the product is distributed; it includes factors such as distribution channels, locations of points of sale, transport, inventory size, etc. N.P. ...
Тестовые задания к тексту «Marketing» для студентов
Тестовые задания к тексту «Marketing» для студентов

... and desire to eat something. Let's say you then want to eat an apple or a candy bar because, based on your past experience and personality, you know these will satisfy your hunger need. Effective marketing, in the form of creating an awareness of good product at convenient locations, can clearly sha ...
Adoption process The mental process through which an individual
Adoption process The mental process through which an individual

... Enlightened marketing A marketing philosophy holding that a company’s marketing should support the best long-run performance of the marketing system; its five principles include consumer oriented marketing, innovative marketing, value marketing, sense-of-mission marketing, and societal marketing. Ex ...
role profile - networx Recruitment
role profile - networx Recruitment

... Use initiative and market insight to suggest enhancements to CRM activity ensuring that clear rationale is presented for any suggested change, together with projected commercial and nontangible benefits. ...
Chapter 1 Contemporary Advertising Arens 13 e File
Chapter 1 Contemporary Advertising Arens 13 e File

... Identify the elements of marketing strategy Discuss advertising’s role in marketing ...
L_7_CMP_2013
L_7_CMP_2013

... business transactions. It is a communication highway Web helps create online communities that conect buyers and sellers in new ways. It includes interactive company and brand Web sites, social media networks, such as Facebook and Twitter, blogs and other communication formats. It offers a multichann ...
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Marketing mix modeling

Marketing mix modeling (MMM) is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.The techniques were developed by econometricians and were first applied to consumer packaged goods, since manufacturers of those goods had access to good data on sales and marketing support. The first companies dedicated to the commercial development of MMM were MMA (then Media Marketing Assessment) started in 1990 and the Hudson River Group founded in 1989. Other early pioneer-users of econometric modeling were the ATG group at the advertising agency JWT in the 1990s and later incorporated into MindShare ATG, BrandScience at Omnicom, and the specialist modeling agency OHAL since the late 1980s. These agencies took MMM from being a little-used and academic discipline to being a widespread and common marketing tool. Improved availability of data, massively greater computing power, and the pressure to measure and optimize marketing spend has driven the explosion in popularity as a marketing tool. In the recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies. Often in the digital media context, MMM is referred to as attribution modeling.
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