• Study Resource
  • Explore
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
The Marketing Plan
The Marketing Plan

... objectives of the marketing plan. This is followed by the detailed description of the market segments and target market. Finally, the marketing strategies that centres on the marketing mix or commonly referred to as the 4Ps (product, price, promotion, and place) will be presented. See Figure 8.5. ...
CataBoom Featured on CNBC.com
CataBoom Featured on CNBC.com

... Bacardi also teamed up with digital marketing technology company CataBoom to create a scratch-off game. Consumers won cocktails featuring Dewar’s “White Label” Scratched Cask, which they could redeem at participating bars. Upon enjoying their drink, they were given a coupon or a rebate for further i ...
Competence-Based View in the Marketing Theory
Competence-Based View in the Marketing Theory

... competence marketing puts emphasis on integration of development processes in the past, the current situation and future development. It can happen that potential processes in the near and distant future can be utilized and predicted, and we can take advantage of the situation when the market circum ...
Understanding Organizational Markets and Buying Behavior
Understanding Organizational Markets and Buying Behavior

... – Includes industrial machines and tools that manufacturers, services producers, and governments use to carry out their operations. – Accessory consists of tools and machines with relatively short lives and small price tags. ...
Chapter 5 - Amazon Web Services
Chapter 5 - Amazon Web Services

... – Includes industrial machines and tools that manufacturers, services producers, and governments use to carry out their operations. – Accessory consists of tools and machines with relatively short lives and small price tags. ...
Introduction to Entrepreneurship Environment
Introduction to Entrepreneurship Environment

... The purpose of Prosper Press is to sell the maximum number of books at the lowest possible selling cost per book. This will be accomplished by positioning the books as being so valuable to freelancers that they are guaranteed to be worth more to the reader than their selling price. The target market ...
Slide 1
Slide 1

... Why Measure? ...
Economic Benefits presentation
Economic Benefits presentation

... -- Layaway Possession Utility is involved every time legal ownership of a product changes hands ...
Welcome to Cobra Group Indonesia
Welcome to Cobra Group Indonesia

... entrepreneur not as an employee. Thus, there are tens of new business persons born by this system every year. • As the core of the companyand with more than 17 years experience in Indonesian market, the division has grown to more than 200 offices in 70 main cities of Indonesia with around 6,000 sale ...
Successful engage prospects and recruit new customers.indd
Successful engage prospects and recruit new customers.indd

... during regular office hours is the way forward. Some are engaging with consumers through LinkedIn and other business social networks, but still lag behind in utilising these. Most need genuinely useful content, about their industries, the trends, products and services, and how these impact businesses ...
Chapter 1 Introduction to the 21st Century Social Marketing
Chapter 1 Introduction to the 21st Century Social Marketing

... Andreasen (1994) article in the Journal of Public Policy and Marketing: Social marketing is the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their ...
Distribution strategies for non
Distribution strategies for non

... other. Each ‘assumed’ that the other would take certain actions that did not occur. This is illustrated in Table 2.1. The NUC just assumed that the US distributor would take care of all sales promotion and lead generation functions, since that is how it works elsewhere. The US distributor, however, ...
MA/PG Dip/PG Cert Marketing Management
MA/PG Dip/PG Cert Marketing Management

... 9. Criteria for admission to the programme 9.1 MA and PGDip: Applicants should normally have:  A good Honours degree in a business communication related field awarded by a UK university, or  An equivalent qualification accepted by the Academic Registry of the University, or  A professional qualif ...
Modul 6 English 4 - Universitas Mercu Buana
Modul 6 English 4 - Universitas Mercu Buana

... brands represent a huge portion of the value of a company and, increasingly, its biggest source of profits. So companies are switching from show casing product features to marketing aspirations and the dream of a more exciting lifestyle. 3. Historically, building a brand was rather simple. A logo wa ...
Artikel - Konsumentverket
Artikel - Konsumentverket

FREE Sample Here - Find the cheapest test bank for your
FREE Sample Here - Find the cheapest test bank for your

... official would have to decide what was to be produced, who was to produce it, and who was to receive the fruits of production. Further, all the marketing functions would have to be provided by someone. In the text, see section “The Role of Marketing in Economic Systems.” ” In a market-directed econo ...
LAWRENCE FLACK 1546 Stanford Rd Gulf Breeze, FL 32563 (313
LAWRENCE FLACK 1546 Stanford Rd Gulf Breeze, FL 32563 (313

... Product Services Responsible for hiring, training and coaching all sales associates for the Detroit district sales office while maintaining not only personal but also set sales quotas for the Detroit district. Provided supervision, guidance and expertise in the recruitment, training and professional ...
View PDF - sunSTRATEGIC
View PDF - sunSTRATEGIC

... on the similar lines. Or maybe write about things which are out of scope for an automobile industry. Will this assure sales? Well there is no direct correlation but we can assure a brand recall because of all the free information that TATA Motors provided to the user. We will definitely learn how to ...
National Dairy Shrine
National Dairy Shrine

... encourage qualified undergraduate students to pursue careers in milk or dairy product marketing, dairy market enhancement or similar roles in the food industries. Major areas include Dairy/Agricultural Marketing and Dairy Foods or Food Product Science. The scholarship is available to any undergradua ...
Targeting Consumers Where Decisions are Made
Targeting Consumers Where Decisions are Made

... enroute. One way to ‘wake’ them up is to provide sensory stimulation. Enter product sampling – where small samples of the product can be tried risk-free. Next time you are in a supermarket, take note of all the free samples on offer, especially on high-volume shopping days. Note also how these samp ...
Category - Drug Store News
Category - Drug Store News

... BUY-IN • HOUSEWARES ...
Knowledge Management
Knowledge Management

... such as when working with professional accountants and bankers.” ...
The Marketing Plan
The Marketing Plan

... For product strategy: goods and services to offer, differentiation from competitors’ products, and clear product identification. For place strategy: changes in location, layout, availability, and channels of distribution. For people strategy: shifts in demand, changes in the nature of the business, ...
Full Article - PDF - Scholarly Journals
Full Article - PDF - Scholarly Journals

Coremetrics Impression Attribution Solution Brief
Coremetrics Impression Attribution Solution Brief

... Attracting new web site visitors and building brand awareness through display advertising, viral marketing, and other online initiatives are key components in most marketing strategies. Yet, success is hard to measure, making it difficult to justify spending limited budget dollars on display ads, vi ...
< 1 ... 364 365 366 367 368 369 370 371 372 ... 677 >

Marketing mix modeling

Marketing mix modeling (MMM) is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.The techniques were developed by econometricians and were first applied to consumer packaged goods, since manufacturers of those goods had access to good data on sales and marketing support. The first companies dedicated to the commercial development of MMM were MMA (then Media Marketing Assessment) started in 1990 and the Hudson River Group founded in 1989. Other early pioneer-users of econometric modeling were the ATG group at the advertising agency JWT in the 1990s and later incorporated into MindShare ATG, BrandScience at Omnicom, and the specialist modeling agency OHAL since the late 1980s. These agencies took MMM from being a little-used and academic discipline to being a widespread and common marketing tool. Improved availability of data, massively greater computing power, and the pressure to measure and optimize marketing spend has driven the explosion in popularity as a marketing tool. In the recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies. Often in the digital media context, MMM is referred to as attribution modeling.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report