7-2 Product Classification
... An understanding of desired uses and benefits A description of the product The potential for creating a complete product line An analysis of the feasibility of the product concept ...
... An understanding of desired uses and benefits A description of the product The potential for creating a complete product line An analysis of the feasibility of the product concept ...
basic09_ppt 210KB Sep 05 2010 10:45:02 PM
... 3. Describe the major strategies for pricing imitative and new products. 4. Explain how companies find a set of prices that maximizes the profits from the total product mix. 5. Discuss how companies adjust their prices to take into account different types of customers and situations. 6. Discuss key ...
... 3. Describe the major strategies for pricing imitative and new products. 4. Explain how companies find a set of prices that maximizes the profits from the total product mix. 5. Discuss how companies adjust their prices to take into account different types of customers and situations. 6. Discuss key ...
Chapter 9
... 3. Describe the major strategies for pricing imitative and new products. 4. Explain how companies find a set of prices that maximizes the profits from the total product mix. 5. Discuss how companies adjust their prices to take into account different types of customers and situations. 6. Discuss key ...
... 3. Describe the major strategies for pricing imitative and new products. 4. Explain how companies find a set of prices that maximizes the profits from the total product mix. 5. Discuss how companies adjust their prices to take into account different types of customers and situations. 6. Discuss key ...
Chapter 7 – Segmentation, targeting and positioning
... Choosing a targeting strategy depends on ...
... Choosing a targeting strategy depends on ...
Kotler_MM_13e_Basic_14
... The expenditure is a smaller part of buyer’s total income The expenditure is small compared to the total cost of the end product Part of the cost is paid by another party The product is used with previously purchased assets The product is assumed to have high quality and prestige Buyers cannot store ...
... The expenditure is a smaller part of buyer’s total income The expenditure is small compared to the total cost of the end product Part of the cost is paid by another party The product is used with previously purchased assets The product is assumed to have high quality and prestige Buyers cannot store ...
Kotler Keller 14
... The expenditure is a smaller part of buyer’s total income The expenditure is small compared to the total cost of the end product Part of the cost is paid by another party The product is used with previously purchased assets The product is assumed to have high quality and prestige Buyers cannot store ...
... The expenditure is a smaller part of buyer’s total income The expenditure is small compared to the total cost of the end product Part of the cost is paid by another party The product is used with previously purchased assets The product is assumed to have high quality and prestige Buyers cannot store ...
File
... Product trial is the way in which a business persuades customers to try out a new product or service to help raise the awareness of its existence and gain feedback on its possible success. Product trial is also designed to help build loyalty to the product and thus establish repeat purchase. If the ...
... Product trial is the way in which a business persuades customers to try out a new product or service to help raise the awareness of its existence and gain feedback on its possible success. Product trial is also designed to help build loyalty to the product and thus establish repeat purchase. If the ...
6.04 Exemplify sales promotions
... • The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. • example offering subsidies on the cell phones to encourage retailers to sell higher volumes. ...
... • The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. • example offering subsidies on the cell phones to encourage retailers to sell higher volumes. ...
MM 1.00 understanding marketing, customer/client/business
... Focuses on getting important information about the customer so better business decisions can be made. It often involves talking to the customer. (Think surveys.) Provides data that can be used for business decision-making Provides data about effectiveness of marketing efforts Provides data a ...
... Focuses on getting important information about the customer so better business decisions can be made. It often involves talking to the customer. (Think surveys.) Provides data that can be used for business decision-making Provides data about effectiveness of marketing efforts Provides data a ...
MKT 3350 – 002 Quiz Chapter 1 Marketing plays an important part
... 11. What is the main philosophy of the Market Orientation approach in regards to making a sale? A) Customers will buy more goods and services if aggressive sales techniques are used. B) Customers will purchase goods based on the market trend of supply and demand. C) Customers do not depend on an agg ...
... 11. What is the main philosophy of the Market Orientation approach in regards to making a sale? A) Customers will buy more goods and services if aggressive sales techniques are used. B) Customers will purchase goods based on the market trend of supply and demand. C) Customers do not depend on an agg ...
Price Discrimination
... each group of consumers. The firm is then able to charge a higher price to the group with a more price inelastic demand and a lower price to the group with a more elastic demand. By adopting such a strategy, the firm can increase total revenue and profits (i.e. achieve a higher level of producer sur ...
... each group of consumers. The firm is then able to charge a higher price to the group with a more price inelastic demand and a lower price to the group with a more elastic demand. By adopting such a strategy, the firm can increase total revenue and profits (i.e. achieve a higher level of producer sur ...
Chapter 15 Notes
... It is also deceptive for a store to claim that the prices are wholesale or factory prices if it is not true. Advertising a two-for-one sale is also a deceptive pricing practice. Example 2 ...
... It is also deceptive for a store to claim that the prices are wholesale or factory prices if it is not true. Advertising a two-for-one sale is also a deceptive pricing practice. Example 2 ...
Price-Adjustment Strategies
... Geographical pricing is used for customers in different parts of the country or the world • FOB-origin pricing • Uniformed-delivered pricing • Zone pricing • Basing-point pricing • Freight-absorption pricing Copyright ©2014 by Pearson Education ...
... Geographical pricing is used for customers in different parts of the country or the world • FOB-origin pricing • Uniformed-delivered pricing • Zone pricing • Basing-point pricing • Freight-absorption pricing Copyright ©2014 by Pearson Education ...
DOWNLOAD - Midterm Jeopardy - 2nd Game
... that the firm uses to pay its bills and support other SBUs that need investment. ...
... that the firm uses to pay its bills and support other SBUs that need investment. ...
Revision Notes Chapter 11
... Limitations of the theory of perfect competition These are some of the more important reasons why perfect competition is rarely achieved in practice: Perfect competition only applies where production techniques are simple and opportunities for economies of scale are few. Markets are often domina ...
... Limitations of the theory of perfect competition These are some of the more important reasons why perfect competition is rarely achieved in practice: Perfect competition only applies where production techniques are simple and opportunities for economies of scale are few. Markets are often domina ...
Micro Glossary File
... marginal rate of substitution: - the amount of one good a consumer is willing to give up to get one more unit of another good and still maintain the same level of satisfaction. marginal revenue product: - the increase in a firm's total revenue that results from the use of one more unit of input. mar ...
... marginal rate of substitution: - the amount of one good a consumer is willing to give up to get one more unit of another good and still maintain the same level of satisfaction. marginal revenue product: - the increase in a firm's total revenue that results from the use of one more unit of input. mar ...
FY Mktg Mix PRICING - International University College, Sofia
... units and 280 Euro – to produce 10 units. Then the marginal cost is the additional cost (5 Euro) to produce 1 more unit. ...
... units and 280 Euro – to produce 10 units. Then the marginal cost is the additional cost (5 Euro) to produce 1 more unit. ...
Chapter 14
... Skimming Pricing Strategies - known as market-plus pricing. – Intentional setting of a relatively high price. – More commonly used as a market entry price for distinctive goods or services with little or no initial competition. – Often used by marketers of high-end goods and services. ...
... Skimming Pricing Strategies - known as market-plus pricing. – Intentional setting of a relatively high price. – More commonly used as a market entry price for distinctive goods or services with little or no initial competition. – Often used by marketers of high-end goods and services. ...
Operation of the market
... Ultimately prices are determined by market forces ie the interaction of demand and supply, so that if firms price their products higher than customers are willing to pay, price is forced down. Firms price their products in a number of different ways: Competition based pricing – due to the large numb ...
... Ultimately prices are determined by market forces ie the interaction of demand and supply, so that if firms price their products higher than customers are willing to pay, price is forced down. Firms price their products in a number of different ways: Competition based pricing – due to the large numb ...
Chapter 4
... Write down information for easy comparison Gathering info. falls into three categories: 1. Costs—are costs different at different stores? 2. Options—what brands are available? 3. Consequences—how will the purchase affect my ...
... Write down information for easy comparison Gathering info. falls into three categories: 1. Costs—are costs different at different stores? 2. Options—what brands are available? 3. Consequences—how will the purchase affect my ...
